The Power Of Impactful Research: Sharing The Story Of CIRAD

The Power Of Impactful Research: Sharing The Story Of CIRAD

Read about our Senior Creative Sarah Verrall’s experience of bringing the vision and mission of CIRAD to life in our whiteboard animation for them.

7 Ways To Use Whiteboard Animation Videos In Your Marketing

7 Ways To Use Whiteboard Animation Videos In Your Marketing

Whiteboard animation can help your marketing beat confusion and distractions by packaging ideas and messages in visuals and storytelling designed just for your message, audience and need.

Finding The Perfect Visual Metaphor For Your Business

Finding The Perfect Visual Metaphor For Your Business

Visual metaphors give businesses the power to create adverts and communications that engage audiences, explain ideas fully and leave a lasting impression. This blog post explains more about visual metaphors and how to create them.

How Can Storytelling Empower Your Business?

How Can Storytelling Empower Your Business?

Business storytelling transforms information into something our brains are ready and waiting to soak up. It brings organisations to audiences in an impactful way while lending a new lease of life to important areas.

What Are The Key Components Of Visual Storytelling?

What Are The Key Components Of Visual Storytelling?

Visual storytelling is a powerful tool, but it requires some key components. This blog looks into these and the way visual storytelling can help you transform your message into rich and engaging visuals.

Visual Storytelling: What Is It? Why Is It Important?

Visual Storytelling: What Is It? Why Is It Important?

From complex ideas and important information to heartfelt and powerful messages, visual storytelling is able to connect with us at a deep level and explain key points in ways that engage and stay with us.

2020: A year to remember, or maybe, to forget

2020: A year to remember, or maybe, to forget

It’s probably fair to say that not many people could have predicted the way 2020 has turned out if you’d asked them this time last year. It’s been a challenging year (to say the least), and we are truly honoured that in this climate of uncertainty, so many organizations have come to us with such great stories to supercharge!

Why should you use visuals in your comms? Here are 5 reasons

Why should you use visuals in your comms? Here are 5 reasons

We have found five stats, and importantly, wrangled that all important citation that highlight the value of visuals when connecting with key audiences.

Ideas, Animation and Society

Ideas, Animation and Society

This year the RSA have won in the Webby Awards’ animation category for their RSA Shorts series. To celebrate this achievement, we asked the RSA’s Mairi Ryan and Abi Stephenson about the series and sharing ideas more broadly.

Ideas, Animation and the Creative Process

Ideas, Animation and the Creative Process

The RSA has won a Webby Award for their RSA Shorts series, which has been running since 2012. We asked Animator and co-founder of Superdoodle Katy Ross about the experience of creating RSA Shorts.

The RSA Shorts Series wins at the Webbys!

The RSA Shorts Series wins at the Webbys!

Recently we heard the excellent news that RSA have won a Webby Award, described by the New York Times as as ‘the Internet’s highest honor’.

260 Years of History in 11 Metres

260 Years of History in 11 Metres

Condensing more than 260 years of history into one mural is no mean feat. In this post Cognitive founder and mural artist Andrew Park talks about the experience of creating it and the events he and RSA Historian Anton Howes have held.

Sketchnote Diaries: Visual Thinking Superchargers

Sketchnote Diaries: Visual Thinking Superchargers

To keep our team at the height of their visual thinking and storytelling abilities, we asked them to keep sketchnote diaries. These are an amazing way to practice the highly crafted elements that go into our whiteboard animations.

What is Whiteboard Animation? The 9 techniques that make it work

What is Whiteboard Animation? The 9 techniques that make it work

Whiteboard animation is able to create powerful, engaging, memorable and bespoke films. This blog post looks at the nine techniques that allow whiteboard animation to work so well.

Why does whiteboard animation work so well?

Why does whiteboard animation work so well?

Senior Creative Kayle McLeish talks about what makes Whiteboard Animation such an effective tool for creatives that make explainer films, comparing it to a Swiss Army Knife.

Professor Ray Laurence: Animation, History and University Research

Professor Ray Laurence: Animation, History and University Research

Professor Ray Laurence talks about the ways translating his research into explainer videos with Cognitive has dramatically increased the reach of his work and triggered debate among people across the world.

The Power of Visual Language

The Power of Visual Language

Often the very first books we encounter are picture books, our first introduction to the power of rich visual language. While our books change, the power of this language doesn’t. Senior Creative Dan Stirrup reflects on this visual language from picture books to explainer films and Whiteboard Animation.

Visualising and explaining Prof. Stephen Hawking's Supertranslations theory

Visualising and explaining Prof. Stephen Hawking's Supertranslations theory

Black Holes might not seem to be visually engaging at the outset. Ultimately there’s not a lot to work with when you think of a hole that swallows light so nothing can be seen. But for Cognitive this is exactly the sort of challenge we love. Hear from Andrew Park about how he and the team visually translated Prof Hawking’s final Black Hole theory of Supertranslations.

Behind the scenes of our latest film for #ForestProud

Behind the scenes of our latest film for #ForestProud

Continuing our series of animated explainer videos for the North American Forest Partnership, we explore ‘Wildfire’; the effects it has on the forest and what can be done by local communities to manage it.

Creating appealing characters – Simplify and exaggerate!

Creating appealing characters – Simplify and exaggerate!

A lot of the time, we use characters to help aid with our storytelling which is why, as an Illustrator, I often study figures in real life.