The Power of Pictures: How Early Storytelling Shapes Us
Often the very first books we encounter are picture books, our first introduction to the power of rich visual language. While our books change, the power of this language doesn’t. We’ve reflected on visual language, from picture books to explainer videos and whiteboard animation.
The Magic of Animated Tales: Unleashing the Power of Stories in Animation
We’ll explore the captivating world of animation and how it unleashes the power of storytelling. Join us as we delve into the mesmerising world of animation and uncover the magic that lies within its animated tales.
Sharing The Story Of We Free Women - A Case Study
Every explainer animation we create is a collaboration between us and our clients. Guided by each client’s essence, goals and message, we create scripted and visual storytelling that is informative, engaging, memorable and relatable. The result is a carefully crafted and bespoke explainer animation.
What Is Visual Thinking?
Visual thinking is at the heart of whiteboard animation. It helps us to make information engaging, entertaining and memorable - but how does it work?
How Does Whiteboard Animation Balance Engagement And Accuracy?
When it’s done well, this combination allows whiteboard animation to explain complex ideas in an engaging and accessible way, expanding their reach and impact!
A Future For Us All: The Easter Eggs
In this blog, Andrew and Dan take us through some of their most meaningful and memorable moments during the making of Sir Ken Robinson’s ‘A Future For Us All’.
The BLT Episode 01: Liquid Thinkers - Calling time on Party-gators
The BLT combines our passion for visual thinking, the week’s news and our creative team to create a delicious visual treat for your feed every week!
12 Years Of Whiteboard Animation
In this blog, Andrew reflects on the origins of whiteboard animation, the RSA Animates and the journey that led to the creation of this new series, Talk To The Hand.
The Matthew Taylor RSA Minimate: The Making Of
We've been wanting to make one of these for quite a while and it gives us the opportunity to go behind the scenes, and explore the creative process of creating the latest RSA whiteboard video.
The Power Of Impactful Research: Sharing The Story Of CIRAD
Read about our Senior Creative Sarah Verrall’s experience of bringing the vision and mission of CIRAD to life in our whiteboard animation for them.
Finding The Perfect Visual Metaphor For Your Business
Visual metaphors give businesses the power to create adverts and communications that engage audiences, explain ideas fully and leave a lasting impression. This blog post explains more about visual metaphors and how to create them.
What Are The Key Components Of Visual Storytelling?
Visual storytelling is a powerful tool, but it requires some key components. This blog looks into these and the way visual storytelling can help you transform your message into rich and engaging visuals.
Ideas, Animation and the Creative Process
The RSA has won a Webby Award for their RSA Shorts series, which has been running since 2012. We asked Animator and co-founder of Superdoodle Katy Ross about the experience of creating RSA Shorts.
Explaining coronavirus through infographics and visual thinking
Coronavirus has had an impact on every aspect of our lives, in a way unprecedented in modern memory. It’s a complex topic, subjected to frequent change and misinformation.
Sketchnote Diaries: Visual Thinking Superchargers
To keep our team at the height of their visual thinking and storytelling abilities, we asked them to keep sketchnote diaries. These are an amazing way to practice the highly crafted elements that go into our whiteboard animations.
Do you know what type of Explainer Video you need?
Explainer videos are an amazing tool. They allow you to communicate your story powerfully and memorably. This blog post explores when you should use them and which type of explainer video is right for you.
Multiple Language Explainer videos
Working with Global Clients we are often asked to translate their films into multiple languages - there are four methods of making multiple language explainer videos. Read our blog to find out more!
Talk to the Hand - Andrew Park on RSA Animates
Originally published by the RSA in 2015, Andrew Park muses on his creation of the RSAnimates style and the invention of whiteboard animation. ‘When one returns to something there is a tendency to look back over what went before - to assess where you have come from in order to move forward.’
Visualising Attachment - Our latest film for Cynthia Hall AND the Karyn Purvis Institute
Read about the new whiteboard animation film we made for Cynthia Hall Productions for the Karyn Purvis Institute of Child Development and how we applied our visual thinking to explain attachment theory and the technique of TBRI (Trust Based Relational Intervention)
Creating appealing characters – Simplify and exaggerate!
A lot of the time, we use characters to help aid with our storytelling which is why, as an Illustrator, I often study figures in real life.