MAKING THE COMPLEX, SIMPLE.

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WHAT WE CAN DO FOR YOU 

Our suite of creative services is designed to turn your complex ideas into clear, captivating content. Through striking animations, infographics, live scribing, custom publications, and creative strategy support, we make your message impossible to ignore.

Choose a product from the list below to find out more

EXPLAINER VIDEOS            

SCRIBING                                

BIG PICTURES                                        

SOCIAL MEDIA CONTENT                      

Can’t Choose?

We can tailor a package to meet your needs, just get in touch!

Infographic about the process of contact lenses and refractive surgery, showing stages from training and certification to success stories and future goals, with illustrations of mountains, people climbing, and various medical and educational activities.

WHITEBOARD ANIMATION

We invented whiteboard animation to make complex ideas simple. Our founder, Andrew Park, pioneered the style for RSA Animate, turning hand-drawn illustrations and voiceovers into a viral storytelling tool. We’ve animated the stories of notable thinkers like Sir Ken Robinson and Dan Pink.

A drawing of a yellow duck with an orange beak inside a colorful nested egg. The egg features pink, purple, and brown stripes.

WHY WHITEBOARD ANIMATION WORKS


Engages the Brain

Mimics classroom learning, keeping viewers in ‘learning mode’.

Frames the Big Picture
Zooms in on details while maintaining context.

The Guiding Hand
Acts as a teacher, storyteller, and magician all in one.

Humour for Impact
Enhances retention and makes complex ideas more accessible.

Pink quotation marks on a white background.

Whiteboard animation’s roots draw from traditional animation, visual communication, comic strips and graphic facilitation, but it was the rise of YouTube that helped solidify its place as a valuable storytelling and educational tool.”

— Andrew Park

School district strategic plan infographic showing a school building, students, teachers, community members, and various activities related to hopes, dreams, values, goals, and parent groups in an illustrated layout.

EXPLAINER VIDEOS                

Explainer videos, on the other hand, are broader. They can include animation, live-action, or a mix of both, using different styles to explain products or concepts. Whether introducing a product, service, or concept, we craft compelling stories that engage and inform.

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WHY EXPLAINER VIDEOS WORK       


Visually Engaging

A mix of styles keeps content dynamic and memorable.

Simplifies Complexity
Breaks down intricate ideas into clear, digestible steps.

Boosts Retention
Relatable metaphors and concise narration make learning effortless.

Drives Action
Informs, persuades, and inspires viewers to take the next step.

Pink quotation marks on a white background.

It came in the shape of Andrew Park, who, in my humble-but-true opinion is the world’s greatest animator of concepts. 
His RSA Animate series has notched up millions
of views for sometimes difficult topics.”

— Chris Anderson, Curator of TED

A hand holding a marker with the words 'We are Cognitive' writing on it, drawing a lightbulb with a person inside it.

LIVE SCRIBING AND WORKSHOPS

Live scribing turns your events into dynamic visual stories, capturing key ideas in real time. These illustrated summaries keep audiences engaged, spark conversations, and create lasting takeaways.

Our visual thinking makes big ideas and important topics accessible and memorable during your event, creating ideal points of reflection and conversation starters that keep the discussion going. Our finished scribing, along with a written summary, gives you the perfect content to take your event’s impact further.


Brings Ideas to Life

Turns complex discussions into clear, visual narratives.

Enhances Engagement
Keeps audiences focused and fosters deeper connections.

Extends Event Impact
Provides shareable assets to keep the conversation going.

Boosts Retention
Visual storytelling makes information more memorable.

WHY LIVE SCRIBING WORKS              

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Pink quotation marks on a white background.

It helps people connect, it helps you resonate, it helps groups of individuals come together around a common purpose. It’s a really playful way for people to have conversations.”

— Shane Costigan, Pharmacy Dean, NHS

Instagram app mockup with three informational slides about mental health, featuring illustrations of women, and steps for improving mental health through physical activity and social connection.

SOCIAL MEDIA ASSETS                 

We craft eye-catching reels, graphics, and short-form content that stop the scroll and spark engagement. Our visuals and storytelling cut through the noise to connect with your audience instantly.

Boost brand awareness, elevate marketing efforts, and capture attention with dynamic, shareable content that strengthens your brand's presence and impact.

WHY SOCIAL MEDIA ASSETS MATTER 

Boosts Brand Awareness
Increases visibility and recognition.

Drives Engagement
Captivates audiences with dynamic, shareable content.

Strengthens Impact
Enhances your marketing with bold, compelling visuals.

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Infographic explaining bee colony hierarchy and defense behavior, including honey bees collecting food, worker ants evolving, and black lace spiders encouraging babies to devour them.
A smartphone displaying a digital diagram with layered circuitry or network structure, labeled as layers 1 and 2.
Social media post on a phone screen with bold text stating, "Without society, there is no business," with an illustration of scared piggy bank and people on stacks of coins.
Pink quotation marks on a white background.

Shared over 1,100 times, and has reached a 175,000
in less than 24 hours.

We Are Cognitive are the gold standard!”

— Cynthia Hall, Karyn Purvis Institute 

An illustrated shipping forecast map of Ireland and surrounding oceans, with cartoon characters, a weather gauge, and maritime themes, surrounded by cozy indoor scenes of people and animals.

BIG PICTURES                                     

Big Pictures fit all the information your audience needs to see in one eye-span. By linking different messages and ideas together, we can capture the full complexity of your message without making it feel overwhelming.

Sharing information this way also makes it ideal for sparking conversation and deeper discussion.

A vertical pink and white striped pattern with evenly spaced vertical lines.

WHY BIG PICTURES WORK             

Simplifies Complexity
Breaks down complex ideas into a clear visual overview.

Connects Ideas
Links key messages in one easy-to-understand visual.

Sparks Discussion
Ideal for fostering conversation and deeper insight.

Infographic of a sustainable workspace called Angel Square featuring eco-friendly buildings, green rooftops, and outdoor spaces with people engaging in work, leisure, and community activities. Illustrations include solar panels, bike storage, communal terraces, cafes, and nature areas emphasizing environmental innovation and city vibrancy.
Illustration of the Midlands Rail Alliance with scenes of people, trains, and infrastructure. Features a train crossing a bridge, community activities, and symbols of progress, connectivity, sustainability, and collaboration.
Illustration of an innovative school campus highlighting outdoor learning, sports fields, gardens, and various educational activities for students, emphasizing a 50+ year legacy, 128 acres of surrey countryside, and modern, effective learning methods.
Pink quotation marks on a white background.

Some of the topics and processes we want to communicate are complex: We Are Cognitive use their unique creative insight to cut right to the heart of the story, producing bespoke and impactful visuals that always hit the mark.”

— Paul Petraro, Boehringer Ingelheim Pharmaceuticals

An illustration showing a chaotic school hallway with students. Next to the hallway, a comic-style infographic depicts the housing crisis with a melting ice globe, declining construction rates, and statistics about housing shortages and falling prices, accompanied by a person explaining the issue.

ILLUSTRATION SERVICES                      

By drawing on our visual thinking toolkit, we can capture key points and use a visual narrative to explain ideas in a way that feels relevant and relatable to your audience. Inspired by your brief, our team design your illustrations to precisely suit your uses and needs.

This image shows a bright pink background with a colorful vertical strip pattern and a light pink rectangular banner in the middle that reads '24/7 Business.'

WHY ILLUSTRATION WORKS              

Simplifies Complexity
Turns big ideas into clear, relatable visuals.

Engages & Inspires
Captures attention and sparks curiosity.

Tailored to You
Designed to fit your message, style, and needs.

Boosts Understanding
Uses visual storytelling to make information stick.

A woman in a gray apron serving steaming steaks to four women seated at a dinner table, with candles and drinks, in a black-and-white illustration with some pink accents.
Illustration of a maze with a large tree at the center, labeled 'Supportive University Community.' People are within the maze, some helping others, with speech bubbles saying 'You're never alone' and 'Always ready to help.' The tree roots are labeled 'Ashamed,' and the maze walls are labeled 'Scams are complex' and 'Anyone could be tricked by them,' symbolizing challenges and support in a university community.
Map of London's St. Paul's area highlighting attractions like the Museum of London, Farringdon Elizabeth, Barbican Centre, shopping areas, parks, Blackfriars Pier, Tate Modern, and nearby cafes and restaurants with illustrations of people and landmarks.
Pink quotation marks on a white background.

We Are Cognitive were an absolute delight to work with.
They combined top-notch creative flair with an efficient, clear process and a real enthusiasm for understanding the subject matter of the project.”

— Stian Westlake, Chief Executive, The Royal Statistical Society  

Open booklet from the World Health Organization featuring stories from the field on health initiatives in Afghanistan, with illustrations of healthcare workers, patients, and health promotion activities.

PUBLICATIONS                           

We create visually compelling publications, reports, articles, and books, that turn complex information into clear, impactful, engaging visuals.

Engaging and well-designed publications harness the power of written and visual narratives to connect readers with your message, creating a lasting impact and inspiring action.

A smartphone with a colorful, patterned case on a table with a laptop and a cup of coffee nearby.

WHY PUBLICATIONS WORK             

Clarifies Your Message
Transforms complex data into digestible, visual content.

Engages Readers
Combines written and visual storytelling for a lasting impact.

Inspires Action
Drives engagement and motivates your audience.

A page from a report or infographic discussing initiatives related to energy, with a chart illustrating initiatives across regions and sectors, and statistics related to Latin America.
Stack of printed event programs or newsletters with headlines 'One RSA Day' and 'A Day of Discussion' featuring images of group activities, discussions, and illustrations related to sustainability and branding.
Open book titled "Politics" by David Runciman, with a red and gray illustrated cover showing cityscape and figure, and two pages with text discussing Syria and politics.
Pink quotation marks on a white background.

Cognitive are out of this world storytellers. They know how to construct a powerful and impactful narrative, bring characters to life through rich visual illustrations, and end on a positive takeaway. Cognitive are pioneers in whiteboard animation storytelling but that’s not all. It’s like magic in your hands, you won’t be able to put down.”

— Nisreen Abdel Latif, Communications Lead, World Health Organisation  

Want all of this and more?

We offer a monthly retainer service where you can get access to our expert team
of visual thinkers for all your communication needs.