Our Story
Fresh out of art college, our founder, Andrew Park, found himself in an unexpected setting – working for a global accounting firm, marker in hand, capturing key ideas as executives mapped out their strategies. At the time, this form of visual note-taking was known as wall-scribing: a live, real-time way to transform complex discussions into clear, memorable visuals.
As a visual thinker in a world dominated by words, Andrew envisioned a way to make knowledge more accessible to all. And so, We Are Cognitive was born.
For over 20 years, our visual thinking consultancy has been helping to simplify the complex, working with leading thinkers, Fortune 500 businesses, and start-ups alike, each with a unique story to tell.
What I didn’t know at the time was this practice would change how I saw the world.
It would open me up to new connections and new information and challenge my perceptions of myself as an artist...”
- Andrew Park, Founder and Creative Director of We Are Cognitive
Some Highlights
Over 100 Million Views on YouTube
RSA Animates Series
850 Animations and Counting
TED-ED
BBC
New Audiences for Legacy Content
Professor Stephen Hawking
Animated Hawking’s Final Theory
3.4 Million views and 100K+ Subs in 1 year!
Chegg
From partnering with 300-year-old institutions to creating the TED-Ed platform, Cognitive has been at the forefront of revolutionising how information is communicated.
Our animations have reached millions, building global brands and shaping new conversations. We’re proud to have collaborated with some of the world’s most influential thought leaders and organisations.
What Drives Us
Any communication sets out to change people in some way.
We have developed a methodology that builds that change function into every piece of communication we make.
This is how we guide you to not only overcome your problems but thrive beyond them.
INFORM
Change people’s information
We start with the right information, clear, concise, and impactful. No info-dumping, just smart, streamlined messaging to help you communicate like a pro!
DEVELOP
Change people’s abilities
We don’t just share knowledge, we build skills. We empower your team by enabling them to think, work, and grow in new ways!
ENABLE
Change how people act
Information and skills mean nothing if they don’t lead to action. We enable clients to implement effective strategies and changes that deliver real, measurable results.
ANIMATE
Change hearts and minds
We make your message stick, connecting emotionally, sparking engagement, and inspiring real change in thought, feeling, and action.
Our Values
At We Are Cognitive, our values are deeply rooted in the belief that visual storytelling has the power to simplify complexity and inspire meaningful change. Since our founding in 2004, we've pioneered whiteboard animation to help organisations communicate intricate ideas in a clear, engaging, and memorable way. Our commitment to ethical storytelling means we choose our projects carefully, declining work that conflicts with our principles—such as those promoting misinformation, gambling, or fossil fuels—because we believe in using our skills to contribute positively to society.
We collaborate closely with clients across various sectors, ensuring each project reflects their unique ethos and resonates with their audience. Our team of creatives, illustrators, animators, and scriptwriters is dedicated to crafting visual narratives that not only inform but also inspire, staying true to our mission of helping people around the world engage, learn, and communicate effectively.
