Our Story

A smiling middle-aged man with a beard holding a striped coffee mug, looking off to the side, wearing a dark sweater with a white shirt underneath, against a plain background.

Fresh out of art college, our founder, Andrew Park, found himself in an unexpected setting – working for a global accounting firm, marker in hand, capturing key ideas as executives mapped out their strategies. At the time, this form of visual note-taking was known as wall-scribing: a live, real-time way to transform complex discussions into clear, memorable visuals.

As a visual thinker in a world dominated by words, Andrew envisioned a way to make knowledge more accessible to all. And so, We Are Cognitive was born.

For over 20 years, our visual thinking consultancy has been helping to simplify the complex, working with leading thinkers, Fortune 500 businesses, and start-ups alike, each with a unique story to tell.

Two pink quotation marks on a white background.

What I didn’t know at the time was this practice would change how I saw the world.
It would open me up to new connections and new information and challenge my perceptions of myself as an artist...”

- Andrew Park, Founder and Creative Director of We Are Cognitive

Some Highlights

Over 100 Million Views on YouTube 

A black silhouette of a woman with long hair, wearing a dress, sitting and holding her chin with her hand.
The word TED in bold black letters on a white background.
The image shows a pink and green striped item with a black band.

RSA Animates Series

850 Animations and Counting           

BBC logo with three black squares each containing a white letter B, B, and C.

TED-ED               

BBC                      

New Audiences for Legacy Content 

Professor Stephen Hawking

Black tin can with white Cricut logo and text.

Animated Hawking’s Final Theory       

3.4 Million views and 100K+ Subs in 1 year!

Black rectangle covering the central part of a white background, with upper and lower parts being plain white.

Chegg               

From partnering with 300-year-old institutions to creating the TED-Ed platform, Cognitive has been at the forefront of revolutionising how information is communicated. 

Our animations have reached millions, building global brands and shaping new conversations. We’re proud to have collaborated with some of the world’s most influential thought leaders and organisations.

What Drives Us

Any communication sets out to change people in some way.
We have developed a methodology that builds that change function into every piece of communication we make.

This is how we guide you to not only overcome your problems but thrive beyond them.

A drawing of a blue speech bubble with a black outline containing a white lowercase letter 'i'.

    INFORM    

Change people’s information

We start with the right information, clear, concise, and impactful. No info-dumping, just smart, streamlined messaging to help you communicate like a pro!

Drawing of an oak leaf and acorn.

  DEVELOP  

Change people’s abilities

We don’t just share knowledge, we build skills. We empower your team by enabling them to think, work, and grow in new ways!

A drawing of a signpost at a crossroads with three directional signs labeled 'Which', 'Way', and '?'.

    ENABLE    

Change how people act

Information and skills mean nothing if they don’t lead to action. We enable clients to implement effective strategies and changes that deliver real, measurable results.

Cartoon-style illustration of a flame with an orange body and a pink heart inside, outlined in black.

   ANIMATE   

Change hearts and minds

We make your message stick, connecting emotionally, sparking engagement, and inspiring real change in thought, feeling, and action.

Our Values

At We Are Cognitive, our values are deeply rooted in the belief that visual storytelling has the power to simplify complexity and inspire meaningful change. Since our founding in 2004, we've pioneered whiteboard animation to help organisations communicate intricate ideas in a clear, engaging, and memorable way. Our commitment to ethical storytelling means we choose our projects carefully, declining work that conflicts with our principles—such as those promoting misinformation, gambling, or fossil fuels—because we believe in using our skills to contribute positively to society.

We collaborate closely with clients across various sectors, ensuring each project reflects their unique ethos and resonates with their audience. Our team of creatives, illustrators, animators, and scriptwriters is dedicated to crafting visual narratives that not only inform but also inspire, staying true to our mission of helping people around the world engage, learn, and communicate effectively.

A group of diverse animated characters collaborating on creative projects, including drawing, writing, and digital work, with sketches, papers, and digital devices around them.