Back in 1984, when mullets stalked our hair salons, the first TED conference brought together Technology, Entertainment and Design to discuss the latest innovations and future trends. Today TED conferences cover almost every subject with the aim of making great ideas accessible and spark conversation. TED is run by a private not-for-profit foundation whose core aim is the spread of ideas via mass media and technology. So far TED has lived up to its rallying cry of ‘Ideas worth spreading’, as TED talks have been viewed over a billion times online.
The collaboration we have with TED goes back to 2010 when we helped supercharge Professor of aesthetics, Denis Dutton’s TED talk on ‘The Darwinian theory of beauty’. We are very lucky to have trusting collaborators in partners such as the RSA and TED. It is that trust that enables us to fully explore the ideas we are presented with. The creative process is unfettered and really quite pure. We have created a diverse series of films for TED, ranging from why Blue Whales are so enormous to the long and pacifying reach of reason.