
The Power of Pictures: How Early Storytelling Shapes Us
Often the very first books we encounter are picture books, our first introduction to the power of rich visual language. While our books change, the power of this language doesn’t. We’ve reflected on visual language, from picture books to explainer videos and whiteboard animation.

How Advance Organisers Can Help You Make Sense Of The World
Bridge the knowledge gap by exploring the role of advanced organisers in visual thinking and comms.

Visual Metaphors: The Powerful Tool At The Heart Of Visual Thinking
This week's theme is a topic that is close to my heart: visual metaphors. Visual metaphors are at the core of visual thinking, and I'm excited to investigate them with you in this issue.

How To Get The Most From Mind Mapping
Mind mapping is a powerful tool for visual thinking that can transform the way you organise information, brainstorm ideas, and enhance creativity.

Unlocking Communication Excellence: 7 Key Benefits of Explainer Videos
At We Are Cognitive, we’ve pioneered whiteboard animation videos and established them as the communication tool they are today.

7 Ways Explainer Videos Revolutionise Communication
Explainer videos are a dynamic tool that has been revolutionising the way we communicate. Whether it's through animated explainer videos or captivating whiteboard animations, these visual storytelling marvels are transforming the communication landscape in seven key ways.

Elevating Your Narrative with Whiteboard Animation
Whiteboard animation explainer videos have emerged as storytelling wizards in the realm of business communication. Join us on a journey as we unravel the enchanting tapestry of storytelling and unpack how it can help all organisations share their messages with the world.

The Art of Communication: The Rise of Explainer Videos
Meet the Explainer Video. With the power to distill complex ideas into digestible bites, it has become the darling of marketers and educators alike.

The Art of Visual Storytelling: A Data-Driven Exploration
Once upon a time, in a world brimming with words and numbers, there emerged a powerful form of communication that transcended the boundaries of language - visual storytelling. Our story begins in the heart of a bustling city, where images and visuals narrate tales more compelling than words ever could.

Sharing The Story Of We Free Women - A Case Study
Every explainer animation we create is a collaboration between us and our clients. Guided by each client’s essence, goals and message, we create scripted and visual storytelling that is informative, engaging, memorable and relatable. The result is a carefully crafted and bespoke explainer animation.

How Does Whiteboard Animation Balance Engagement And Accuracy?
When it’s done well, this combination allows whiteboard animation to explain complex ideas in an engaging and accessible way, expanding their reach and impact!

Professor Ray Laurence: Animation, History and University Research
Professor Ray Laurence talks about the ways translating his research into explainer videos with Cognitive has dramatically increased the reach of his work and triggered debate among people across the world.

Digital Storytelling: 5 Ways To Become A Better Communicator With Animated Explainer Videos
Are you looking to take your business storytelling to the next level? Check out this whiteboard animation explainer video that will show you how digital storytelling can help your business achieve success.

Microplastics - Illustrating The Problem
Awareness plays a major role and at We are Cognitive, we are proud to have have used our creativity to make whiteboard animations that explain, draw attention to the problem and share the information with the public!

5 Reasons Why Businesses Should Use Whiteboard Animation To Build Brand Purpose
Creating engaging and informative whiteboard animations is an excellent way to communicate with your customers and build a strong relationship with them. Check out these 5 reasons why businesses should use whiteboard animation to achieve brand purpose!

A Future For Us All: The Easter Eggs
In this blog, Andrew and Dan take us through some of their most meaningful and memorable moments during the making of Sir Ken Robinson’s ‘A Future For Us All’.

The BLT Episode 01: Liquid Thinkers - Calling time on Party-gators
The BLT combines our passion for visual thinking, the week’s news and our creative team to create a delicious visual treat for your feed every week!

Talk To The Hand Pilot Episode: Matthew Taylor on Cultural Theory
Talk To The Hand was created by We are Cognitive founder, Andrew Park, the creative force behind the RSA Animates. Our first episode is with Matthew Taylor, Chief Executive of the NHS Confederation and former CEO of the RSA.