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Unlocking Communication Excellence: 7 Key Benefits of Explainer Videos

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Unlocking Communication Excellence: 7 Key Benefits of Explainer Videos

At We Are Cognitive, we’ve pioneered whiteboard animation videos and established them as the communication tool they are today.

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The Art of Communication: The Rise of Explainer Videos

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The Art of Communication: The Rise of Explainer Videos

Meet the Explainer Video. With the power to distill complex ideas into digestible bites, it has become the darling of marketers and educators alike.

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Sharing The Story Of We Free Women - A Case Study

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Sharing The Story Of We Free Women - A Case Study

Every explainer animation we create is a collaboration between us and our clients. Guided by each client’s essence, goals and message, we create scripted and visual storytelling that is informative, engaging, memorable and relatable. The result is a carefully crafted and bespoke explainer animation.

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What Is Visual Thinking?

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What Is Visual Thinking?

Visual thinking is at the heart of whiteboard animation. It helps us to make information engaging, entertaining and memorable - but how does it work?

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How Does Whiteboard Animation Balance Engagement And Accuracy?

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How Does Whiteboard Animation Balance Engagement And Accuracy?

When it’s done well, this combination allows whiteboard animation to explain complex ideas in an engaging and accessible way, expanding their reach and impact!

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How Can Hand Drawn Animations Share Your Message?

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How Can Hand Drawn Animations Share Your Message?

Have a complex topic you want to share with your audience? Hand Drawn Animations is the perfect solution for you. Our animated explainer videos are created with high-quality artwork and animation that will captivate your audience.

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Digital Storytelling: 5 Ways To Become A Better Communicator With Animated Explainer Videos

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Digital Storytelling: 5 Ways To Become A Better Communicator With Animated Explainer Videos

Are you looking to take your business storytelling to the next level? Check out this whiteboard animation explainer video that will show you how digital storytelling can help your business achieve success.

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Microplastics - Illustrating The Problem

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Microplastics - Illustrating The Problem

Awareness plays a major role and at We are Cognitive, we are proud to have have used our creativity to make whiteboard animations that explain, draw attention to the problem and share the information with the public!

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5 Reasons Why Businesses Should Use Whiteboard Animation To Build Brand Purpose

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5 Reasons Why Businesses Should Use Whiteboard Animation To Build Brand Purpose

Creating engaging and informative whiteboard animations is an excellent way to communicate with your customers and build a strong relationship with them. Check out these 5 reasons why businesses should use whiteboard animation to achieve brand purpose!

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A Future For Us All: The Easter Eggs

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A Future For Us All: The Easter Eggs

In this blog, Andrew and Dan take us through some of their most meaningful and memorable moments during the making of Sir Ken Robinson’s ‘A Future For Us All’.

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The BLT Episode 01: Liquid Thinkers - Calling time on Party-gators

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The BLT Episode 01: Liquid Thinkers - Calling time on Party-gators

The BLT combines our passion for visual thinking, the week’s news and our creative team to create a delicious visual treat for your feed every week!

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Talk To The Hand Pilot Episode: Matthew Taylor on Cultural Theory

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Talk To The Hand Pilot Episode: Matthew Taylor on Cultural Theory

Talk To The Hand was created by We are Cognitive founder, Andrew Park, the creative force behind the RSA Animates. Our first episode is with Matthew Taylor, Chief Executive of the NHS Confederation and former CEO of the RSA.

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12 Years Of Whiteboard Animation

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12 Years Of Whiteboard Animation

In this blog, Andrew reflects on the origins of whiteboard animation, the RSA Animates and the journey that led to the creation of this new series, Talk To The Hand.

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Is Die Hard A Christmas Movie?

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Is Die Hard A Christmas Movie?

Is ‘Die Hard’ a Christmas movie? We’ve seen the arguments on either side, but we’re still not sure. We created this whiteboard video to try and answer it once and for all!

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Creativity In Business: The Ingredient Your Organisation Can’t Do Without

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Lockdown was a great example of the importance of creativity in business, as businesses small and large adapted the services they offered and the way they operated. But creativity has a much bigger role to play in businesses!

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The Matthew Taylor RSA Minimate: The Making Of

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The Matthew Taylor RSA Minimate: The Making Of

We've been wanting to make one of these for quite a while and it gives us the opportunity to go behind the scenes, and explore the creative process of creating the latest RSA whiteboard video.

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The Power Of Impactful Research: Sharing The Story Of CIRAD

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The Power Of Impactful Research: Sharing The Story Of CIRAD

Read about our Senior Creative Sarah Verrall’s experience of bringing the vision and mission of CIRAD to life in our whiteboard animation for them.

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Finding The Perfect Visual Metaphor For Your Business

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Finding The Perfect Visual Metaphor For Your Business

Visual metaphors give businesses the power to create adverts and communications that engage audiences, explain ideas fully and leave a lasting impression. This blog post explains more about visual metaphors and how to create them.

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What Are The Key Components Of Visual Storytelling?

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What Are The Key Components Of Visual Storytelling?

Visual storytelling is a powerful tool, but it requires some key components. This blog looks into these and the way visual storytelling can help you transform your message into rich and engaging visuals.

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Visual Storytelling: What Is It? Why Is It Important?

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Visual Storytelling: What Is It? Why Is It Important?

From complex ideas and important information to heartfelt and powerful messages, visual storytelling is able to connect with us at a deep level and explain key points in ways that engage and stay with us.

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