We create our whiteboard animations using four essential ingredients: the foundations of our creative approach. It’s a recipe we’ve been refining for 20 years. This approach ensures that every animation delivers high-quality and impactful messages worldwide.
The Foundations Of Our Approach
Research is at the heart of our approach. It's key to understanding every aspect of what you’re about. We love to read around every subject and gain vital context, which we take forward into the creative process.
Storytelling is what makes us human. Everything we do is wrapped in stories, from the dreamscapes we visit at night to the news we consume everyday, even a shopping list can have narrative! Our talented scriptwriters are on hand to craft your perfect story.
Hand-drawn pictures speak to the heart. There is something special about drawings that have been made by hand. They are charming, warm and have a real, human connection. You’ll love seeing your ideas connect instantly with your audience through illustration!
We create your own unique visual rhythm and meter. Animation breathes life into characters and illustrations. It helps us guide viewers’ attention around your message and alert them to important elements at the right time.
Our Whiteboard Animation Process
These core ingredients have helped us communicate everything from the rules of golf to the physics behind black holes. We see every project as a collaboration and feedback from you is essential at every stage to ensure we create the highest quality whiteboard animation. After the contract has been signed, we start our process off with a creative meeting. In this meeting, our Script Writer and Senior Creative will meet with you to learn more about you and your brief.
Once you have approved the script, a storymap will be created with illustration ideas. When you’re happy with these, an animatic will be sent to you, showing at a basic level how the animation will look. The illustrations will then be completed and animated. The finishing touch is a voiceover. We work with professional studios and voiceover artists, giving you access to a wide range of styles.
It all comes together in your own unique whiteboard animation that is ready to take your message to the world! To help you make your message truly accessible and global, we can create versions of your animation that are designed with accessibility considerations in mind, subtitled or translated. We have done this many times and translated our films into languages such as Arabic, Spanish, Mandarin and French.
When you’re happy with your animation, we deliver it in the formats agreed in the contract. There is even the possibility to create other assets, including images and clips for social media. Sharing ideas and messages is what we do, and we’d love to discuss how whiteboard animation could help you. You can book a free discovery call here.