What is whiteboard animation?
Whiteboard Animation has become very popular, mainly due to the tremendous success of the RSA Animate series that we developed to help the RSA tell some of the world's most important stories. But what is Whiteboard Animation and why should you use it to supercharge your storytelling?
Whiteboard animation is a particular type of explainer video and pretty much does what it says on the tin – images, diagrams and words are drawn onto a crisp, white background using a sharp, black marker pen. The blacks are accented with a red marker or other punchy colours that stand out against the black and white. The images illustrate a spoken voice-over script that can be heard above the animation. The drawings bring concepts to life in a highly visual way using instantly recognisable symbols and images to add to and reinforce the central messages of the script.
Whiteboard animations aim to utilise several parts of our intelligences at once. Auditory, visual and to some degree kinesthetic, to hopefully cater for many different types of learners.