character design advice and tips

4 Ways to communicate your brand in your Whiteboard Explainer Film

4 Ways to communicate your brand in your Whiteboard Explainer Film

Your brand identity is important and representing it properly in your whiteboard animations and explainer films is essential. This blog has four tips on how you can include and reinforce your brand in your films.

Creating appealing characters – Simplify and exaggerate!

Creating appealing characters – Simplify and exaggerate!

A lot of the time, we use characters to help aid with our storytelling which is why, as an Illustrator, I often study figures in real life.

Character Development in Gaming

Character Development in Gaming

Powerful storytelling in games is a key feature for creating a world that players can immerse themselves in. Broaching a variety of difficult subject matters, interactive software has increased it’s suitability and accessibility to a wider audience and it’s fair to say the gaming world has expanded its horizons exponentially, giving it’s creative fantasy world a fundamental core of all-too-real issues.

Animation - it's character building

Animation - it's character building

Characters are what drive the emotional reactions of the viewer to a story. The viewer invests their emotions into the characters. Find out how and why we use characters in our work...