Pricing that Proves its Worth

Three ways in — same process, different scale

Every project includes the same storytelling bones: smart scripting, clear visuals, and rock-solid delivery. The only thing that changes is how far you want to take it.

A stylized image of a smiling face with a pink bow on top.

Launch

Price From

£1k per Min

Ideal for:
Internal comms training bites
sales presentations social snippets

Outcome:
Clear, concise story with Cognitive line art

What’s Included:
Senior script edit
Storyboard
Dedicated illustrator and animator
1× round of amends, clips and assets for social media

Team:
Writer 
Creative
Illustrator 
Animator 
Production Manager

A black and white line drawing of an elephant balancing on a pink ball, wearing a saddle with a bow. The elephant has a feathered headdress and an expressive face.

Our Most Popular Tier!

Growth

Price From

£2k per Min

Ideal for:
Public-facing explainers
campaigns 60-180 seconds

Outcome:
Premium illustration & motion polish

What’s Included: Everything in Launch +
Bespoke style frames
Colour accents
2 rounds of amends
Voiceover casting
Localisation optional

Team:
Writer 
Creative
Illustrator 
Animator 
Sound 
Production Manager

Hand-drawn illustration of a cherry with a green stem and leaves, and a red-orange background.

Ultimate

Price From

£4k per Min

Ideal for:
Mission-critical launches
multi-language or broadcast spots

Outcome:
Studio-grade finish + localisation + analytics

What’s Included: Everything in Growth +
Multiple language tracks
3 rounds of amends
Usage & cut-down suite

Team:
Writer 
Creative
Illustration team
Animation team 
Sound 
Production Manager

(Each tier card secures a fixed fee, transparent scope and perpetual usage licence)

Examples of work from each tier

Growth

One clear idea, well told.
Ideal when you need to explain a few key concepts without overcomplicating things. Whether it's onboarding, internal training,
or a short explainer, Lite gives you thoughtful scripting and crisp visuals that get to the point — and stick.



Tech Super Powers

Cost: £1k per Min

Delivery: Approx 1 week

We needed effective onboarding content without breaking the budget. Cognitive delivered exactly what we needed—clear, engaging, and cost-effective. Best ROI we’ve had on training content.”


Senior script edit StoryboardDedicated illustrator and animator Voiceover Artist 1 x rounds of amends at each stage

Launch

More moving parts, more joined-up thinking.
Perfect for when your message carries more weight,
a campaign, a pitch, or a story with multiple threads. Signature handles more ideas, more nuance, and more ambition, with layered storytelling, a refined visual style, and a touch more time to bring it all together.



Wrisk

Cost: £2k per Min

Delivery: Approx 4 weeks

“Our platform spans two complex industries. This film struck the perfect balance—premium enough to enhance our credibility, sophisticated enough to handle our complexity. It’s become our most effective sales tool.”


Senior script edit StoryboardDedicated illustrator and animator Bespoke style frames Colour accents Voiceover Artist
2 x rounds of amends at each stage

UItimate

Complex story with a clear voice.
This is where it all comes together, more complexity, more craft, and more ways of thinking at play. Flagship is built for big, multi-layered messages with lots of moving parts. We take the messy, the abstract, the high-stakes and turn it into something your audience actually understands. If you're solving for clarity at scale, this is where to start.



WeTransfer

Cost: £4k per Min

Delivery: Approx 8 weeks

“With 43 million users globally, we couldn’t compromise on quality. Cognitive delivered studio-grade content that truly represents our brand at scale. When your reputation is on the line, this is the only choice.”


Senior script edit StoryboardDedicated creative team
Bespoke style frames Colour accents Voiceover Artist
Clips and stills 3 x rounds of amends at each stage

Not sure which tier is right for you?

We can tailor each quote to you and your needs, just get in touch

Your Creative Experts


We’re not a bank of freelancers. We’re a tight, experienced team who think together, draw together, and care deeply about making complex ideas land clearly.

We listen sharply, think visually, and translate what we hear into visual stories that clarify, connect, and stick. Our writers dig deep to find the shape of your message. Our animators bring it to life with craft and rhythm. And every project is guided by a creative lead who keeps it all joined up.

A diagram with three circles labeled A, B, and C connected by lines in a row.

Production Manager

Ensuring smooth
execution

A simple black and white illustration of a scroll with writing and a quill pen.

Scriptwriter

Turning complexity into compelling stories

Black rectangular sign with white text reading 'Stay Wild' in a handwritten font.

Animator

Bringing stories and strategies to life

Black and white flag with a cross in the center and a circle around it, resembling a religious symbol.

Creative Lead

Overseeing creative
direction & messaging

A black silhouette of a person speaking into a microphone, with a projection screen behind them.

Illustrator

Creating visually
impactful narratives

Value Vs Price

Not a video. A Swiss-army knife.
This isn’t a one-off asset. It’s a tool you’ll use again and again — to align your team, explain your value, win over stakeholders, onboard new hires, and close that deal. Smart scripting and sharp visuals mean your message keeps working long after it goes live.

It’s not just about what it looks like. It’s about what it helps you do. Here’s how we stack up against the alternatives.


Typical cost per min


Bespoke illustration


Professional research & script


Perpetual usage license


Dedicated creative team


You do the work

Project Management

Added value clips and stills included

Clipart and templates

Professional Voiceover

Flexible payment options

DIY Tool

£20-£100
+ your payroll hours

(partial)



Hybrid Agency

£1.5-4k



We Are Cognitive

£1-4k

(100%)



Why our clients see ROI

We speak their language, not just yours.
Every script is built from research. That means we talk to your audience in words they recognise and respond to, not just brand-speak.

People remember what they can picture.
Visual metaphors hold attention and make ideas stick — far better than another talking head on screen.

1

2

No ticking clock.
You get a perpetual licence. Use your video forever, across teams, platforms and time zones — no renewal fees, no nasty surprises.

3

Flexible Ways to Work With Us

Not every client fits neatly into a box. Whether you’re a growing team, a charity with fixed funding,
or just need more wiggle room, we offer flexible ways to collaborate.

1

Flexible Payment Plan

Smaller payments. Longer runway. Same result.

Designed for smaller organisations, charities, and educators. Spread the cost over time, so you get the work when you need it, not just when the budget lines up. We’ll tailor a schedule that fits your cash flow without compromising the craft

2

Drawdown Facility

Put it in the pot.
Use it when you need it

Top up a pot of credit and draw down against it as projects roll in. It’s simple, trackable, and grows in value — the more you add, the better the rate. Ideal for clients with rolling comms, multiple departments, or a quarterly rhythm.

3

Creative Team Retainer

Your own visual comms team
on speed dial.

Subscribe to a monthly plan that gives you access to our team, script, sketch, animation, voice. Use us for live scribing, quick explainers, event visuals, you name it. You get consistent support, priority booking, and a team that already knows your brand inside out.

Frequently asked (and answered)

If you can’t find an answer to your questions here,
we’re always happy to chat

  • Yes — because we price by the finished minute. That covers everything: creative meetings, scripting, voiceover, illustration, animation. But we don’t work from a template or pull things off a shelf. Every project is built from scratch to fit your story. If you’re unsure, just give us a ring — we’re happy to talk it through and help you find the right fit.

  • Because they hold attention better and attention is everything. People stay with hand-drawn content longer, remember more, and are more likely to share it. That’s not just luck. It’s because each frame is crafted from scratch to guide the eye, land the point, and tell the story with a human touch. No templates. No shortcuts. Just visuals that actually do their job.

  • Each tier includes a set number of amendment rounds, so as long as we’re sticking to the agreed scope, the price stays fixed. That said, if the goalposts move — new content, changed deadlines, big shifts in direction — we’ll talk it through. We’re flexible, and the odd tweak here and there is fine. But if you want to completely rethink the video when we’re 95% done, then yes, we’ll need a proper grown-up conversation about costs.

  • Not at all. We’re used to handling multiple languages and reversioning. The animation usually stays the same, we just retime it to suit the voiceover, since some languages take longer to say the same thing. As long as we know upfront, the only added cost is the voice recordings and captions. No need to reinvent the wheel five times.

  • Our standard lead time is four weeks for a 90-second video. If you’re in a hurry, you can add the Rush requirement — we’ll put our foot down and reshuffle things to make it happen. It does take more resource and a bit of juggling, so it’ll nudge the price up slightly. But if the deadline’s fixed, we’ll do our best to meet it without cutting corners.

Ready to see your idea come alive?

Book a 15-minute scoping call 

Send us a message and we’ll confirm your budget band and show relevant case studies.

We reply within the hour!

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