how does information visualisation work

Why should you use visuals in your comms? Here are 5 reasons

Why should you use visuals in your comms? Here are 5 reasons

We have found five stats, and importantly, wrangled that all important citation that highlight the value of visuals when connecting with key audiences.

Neil Patel - The Future of SEO: 7 top tips for 2020

Neil Patel - The Future of SEO: 7 top tips for 2020

We attended Neil’ virtual summit on the 22nd October, it was a fascinating and in-depth look at SEO! We took lots of notes and have captured 7 key points here! Sadly there is no Holy Grail.

260 Years of History in 11 Metres

260 Years of History in 11 Metres

Condensing more than 260 years of history into one mural is no mean feat. In this post Cognitive founder and mural artist Andrew Park talks about the experience of creating it and the events he and RSA Historian Anton Howes have held.

Visualising and explaining Prof. Stephen Hawking's Supertranslations theory

Visualising and explaining Prof. Stephen Hawking's Supertranslations theory

Black Holes might not seem to be visually engaging at the outset. Ultimately there’s not a lot to work with when you think of a hole that swallows light so nothing can be seen. But for Cognitive this is exactly the sort of challenge we love. Hear from Andrew Park about how he and the team visually translated Prof Hawking’s final Black Hole theory of Supertranslations.

Explainer Videos: What are they? Why do you need one?

Explainer Videos: What are they? Why do you need one?

Explainer Videos have become an important part of the digital world, but what are they and why do you need one? Read on to find out.

Visual Synthesis - How Does It Work?

Visual Synthesis - How Does It Work?

When working this way it is best to try and keep a balance between the logic of a piece and the stylistic realisation. We want it to be attractive and engaging but we also want it to make sense to the audience. The key for us is to try and build a map of relationships, a connected diagram to visualise the thought processes of the speaker.