Introducing Pure Scribe: Brilliantly simple Whiteboard Animations
Our new Pure Scribe product has a punchy and direct style. From its short 60-90 second length to the simple but high-impact motion graphics options, this product is beautifully simple.
Ideas, Animation and Society
This year the RSA have won in the Webby Awards’ animation category for their RSA Shorts series. To celebrate this achievement, we asked the RSA’s Mairi Ryan and Abi Stephenson about the series and sharing ideas more broadly.
Whiteboard Animations by Cognitive, Staff Favourites Part 1
It’s hard to work on so many whiteboard animations and not develop a few personal favourites. We put some of our team on the spot to get theirs.
What is Whiteboard Animation? The 9 techniques that make it work
Whiteboard animation is able to create powerful, engaging, memorable and bespoke films. This blog post looks at the nine techniques that allow whiteboard animation to work so well.
Why does whiteboard animation work so well?
Senior Creative Kayle McLeish talks about what makes Whiteboard Animation such an effective tool for creatives that make explainer films, comparing it to a Swiss Army Knife.
Five Ways To Make Your Whiteboard Animation Stand Out
What is the difference between just another Whiteboard Animation and one that goes above and beyond, and really speaks to you? At Cognitive we think there are five things that make the difference, and we put them into each of our Whiteboard Animations to make them the best they can be.
Why Whiteboard animations make great explainer videos
At Cognitive, we are passionate about visual storytelling and helping our clients tell more engaging stories. We pioneered whiteboard animation and still lead the way in setting the highest standards in visual storytelling. Read the blog to find why we think whiteboard animation is so effective.
Visualising and explaining Prof. Stephen Hawking's Supertranslations theory
Black Holes might not seem to be visually engaging at the outset. Ultimately there’s not a lot to work with when you think of a hole that swallows light so nothing can be seen. But for Cognitive this is exactly the sort of challenge we love. Hear from Andrew Park about how he and the team visually translated Prof Hawking’s final Black Hole theory of Supertranslations.
A little trick that helps humanise our animations
Easing is a technique that allows us to humanise the animation and enable viewers to follow narration more smoothly - here we show you the effect works and why our animations are so successful.
Animation - it's character building
Characters are what drive the emotional reactions of the viewer to a story. The viewer invests their emotions into the characters. Find out how and why we use characters in our work...