The Power of Pictures: How Early Storytelling Shapes Us
Often the very first books we encounter are picture books, our first introduction to the power of rich visual language. While our books change, the power of this language doesn’t. We’ve reflected on visual language, from picture books to explainer videos and whiteboard animation.
Sharing The Story Of We Free Women - A Case Study
Every explainer animation we create is a collaboration between us and our clients. Guided by each client’s essence, goals and message, we create scripted and visual storytelling that is informative, engaging, memorable and relatable. The result is a carefully crafted and bespoke explainer animation.
2022: We Are Cognitive's Year In Review
It’s a very exciting time at We Are Cognitive and next year promises to hold even more whiteboard animations, surprises, innovations, and great visual storytelling for our clients. We want to thank the We Are Cognitive team and every client we have worked with this year for making 2022 a great adventure. See you in 2023!
Professor Ray Laurence: Animation, History and University Research
Professor Ray Laurence talks about the ways translating his research into explainer videos with Cognitive has dramatically increased the reach of his work and triggered debate among people across the world.
Microplastics - Illustrating The Problem
Awareness plays a major role and at We are Cognitive, we are proud to have have used our creativity to make whiteboard animations that explain, draw attention to the problem and share the information with the public!
Microplastics in UK Rivers: the small particles pointing to a big problem
The University of Manchester’s findings linked microplastics to another big problem, sewage discharges into rivers. Their findings had far reaching implications, what we shared through whiteboard animation.
The Charivari Returns And The New Strange Cargo Animation Launches!
The Charivari is returning and our whiteboard animation for Strange Cargo, celebrating them, way they work with communities and telling their story.
A Future For Us All: The Threads That Weave A Future
Nothing lives in isolation, and Sir Ken draws on several connected threads as he explains the scale of opportunity and reset this moment gives us. We’ve unpicked these threads in this blog as we think about the gantlet Sir Ken leaves us with, to seize the opportunity and create a new sort of normal.
A Future For Us All: The Easter Eggs
In this blog, Andrew and Dan take us through some of their most meaningful and memorable moments during the making of Sir Ken Robinson’s ‘A Future For Us All’.
The BLT Episode 01: Liquid Thinkers - Calling time on Party-gators
The BLT combines our passion for visual thinking, the week’s news and our creative team to create a delicious visual treat for your feed every week!
Talk To The Hand Pilot Episode: Matthew Taylor on Cultural Theory
Talk To The Hand was created by We are Cognitive founder, Andrew Park, the creative force behind the RSA Animates. Our first episode is with Matthew Taylor, Chief Executive of the NHS Confederation and former CEO of the RSA.
12 Years Of Whiteboard Animation
In this blog, Andrew reflects on the origins of whiteboard animation, the RSA Animates and the journey that led to the creation of this new series, Talk To The Hand.
Our Favourite Whiteboard Animation Voiceovers, Part 1
While we work with clients to carefully select the ideal voiceover artist for each whiteboard animation, we must confess to having a few favourites!
Is Die Hard A Christmas Movie?
Is ‘Die Hard’ a Christmas movie? We’ve seen the arguments on either side, but we’re still not sure. We created this whiteboard video to try and answer it once and for all!
The Matthew Taylor RSA Minimate: The Making Of
We've been wanting to make one of these for quite a while and it gives us the opportunity to go behind the scenes, and explore the creative process of creating the latest RSA whiteboard video.
The Power Of Impactful Research: Sharing The Story Of CIRAD
Read about our Senior Creative Sarah Verrall’s experience of bringing the vision and mission of CIRAD to life in our whiteboard animation for them.
Ideas, Animation and Society
This year the RSA have won in the Webby Awards’ animation category for their RSA Shorts series. To celebrate this achievement, we asked the RSA’s Mairi Ryan and Abi Stephenson about the series and sharing ideas more broadly.
The RSA Shorts Series wins at the Webbys!
Recently we heard the excellent news that RSA have won a Webby Award, described by the New York Times as as ‘the Internet’s highest honor’.
Homeschooling Help: explainer animations to educate and entertain
At Cognitive we’ve gone through the back-catalogue and found some animations that we hope help you to educate and entertain your new students.
Explaining coronavirus through infographics and visual thinking
Coronavirus has had an impact on every aspect of our lives, in a way unprecedented in modern memory. It’s a complex topic, subjected to frequent change and misinformation.