Neighbours From Hell? We've Got Your Back
The thing it seems almost no one wanted is upon us, tariffs. Like a suspiciously brown shaken-up snow globe, they’re obscuring normal trading relationships, putting global markets on edge and making life even more expensive than it already was.
66% More Shareable, 15% More Memorable, 33% More Entertaining: What The Research Says About Whiteboard Animation And Us
Audiences rated whiteboard animation 33% more entertaining, 15% more memorable and 66% more likely to be shared. This research helped explain the amazing reaction to the RSA Animates and showcased the potential of whiteboard animation.
9 Genius Ways to Boost Your Marketing with Explainer Animations
Explainer videos and engaging whiteboard animations, have emerged as powerful tools to convey complex messages with simplicity and creativity. Here, we explore nine innovative ways to integrate explainer animations into your marketing strategy, enhancing your brand's visibility, engagement, and conversion rates.
7 Game-Changing Internal Comms Ideas to Supercharge Workplace Connectivity & Collaboration
In the modern workplace, where attention spans are short, and information overload is common, utilizing innovative internal communication strategies is crucial. This article explores creative internal comms ideas, focusing on the power of animated explainer videos and whiteboard animations.
The Power of Pictures: How Early Storytelling Shapes Us
Often the very first books we encounter are picture books, our first introduction to the power of rich visual language. While our books change, the power of this language doesn’t. We’ve reflected on visual language, from picture books to explainer videos and whiteboard animation.
Shining a Light on Our Clients – Part 2
Whether it's making complex ideas feel simple or dry subjects feel engaging, our mission is to democratise knowledge. For over twenty years, we’ve been making this mission a reality, working on whiteboard explainer videos for clients across sectors ranging from education and health to international law and energy.
Shining a Light on Our Clients – Part 1
The best bit of our job is working with clients who have big ideas and complex messages. We’re always ready to make a complicated message feel relatable and understandable or help a visionary get their message out to the masses.
Ethics Over Opportunity, Part 2: Sectors We Won't Work With
As pioneers of whiteboard animation videos, we’re proud of its ability to make the complex simple and share information far and wide. We want to share its explainer and storytelling superpowers with as many people as possible, but to quote a modern-day classic, ‘with great power comes great responsibility.’ That sometimes means saying ‘no’.
How To Craft Compelling Explainer Videos: A Step-by-Step Guide
In today’s digital era, explainer videos have become indispensable tools for businesses, educators, and creatives to convey complex ideas in a clear and engaging manner. These videos, whether animated or utilizing techniques like whiteboard animation, captivate audiences and simplify intricate concepts.
Ethics Over Opportunity, Part 1: Public Figures We’ve Had To Turn Down
We see whiteboard animation as a way of democratising knowledge and sharing the ideas that help us all understand and build a better, fairer world. It is packed with educational and visual storytelling tools that allow us to connect with viewers as we make even the biggest ideas accessible and understandable.
Together in Eclectic Memes: Laughing (and Losing) in the Crypto Circus
What’s the biggest hype narrative you’ve fallen for recently? Drop it below—no judgment. We’ve all bought something at 11 pm thinking it was genius, only to regret it by morning. (Although the Velcro drain unblocker is the shit!)
Flying Too Close to the Sun (Without Crisping Up Like a Marshmallow)
The Parker Probe isn’t just a shiny example of what humans can achieve when they stop arguing on X for five minutes. It’s also a reminder that big problems—whether they’re cosmic or corporate—need both boldness and a plan.
Feeling Like a Fraud? You’re in Good Company
When we strip away the layers of imposter syndrome, it often boils down to storytelling—about who we are, what we’ve done, and where we’re headed. The narratives we tell ourselves shape our reality, and reframing those stories can unlock a healthier sense of self-worth.
What The Zuck?!
Facebook and Instagram are going “back to their roots” of free expression. Because, clearly, what the internet desperately needed in 2025 was more rucks.
The Traitors: A Masterclass in Storytelling Under Pressure
Watching The Traitors is like observing a high-stakes version of a spider weaving its web. Every accusation, every alliance, every teary-eyed confession pulls on the delicate threads of trust until the whole thing collapses in a heap of suspicion.
New Year Resolutions are a scam! Let’s be real.
Ah, New Year’s resolutions. The annual tradition where we collectively trick ourselves into believing we’re only one heroic declaration away from becoming flawless human beings. This year, this will be the year we shed those bad habits like a moulting snake. Right? Wrong!
Capturing Complexity Through Conversation: My Interview with Dan Ariely
If you could pin down the essence of truth, could you draw it? That’s the question that lingered in my mind after speaking with Dan Ariely for my RSA Animate documentary—a project allowing me to reconnect with some of the most compelling thinkers of our time.
Stick With It: How Can Messy Ideas Spark Creative Breakthroughs?
I have written a lot about failure. It’s something of a fascination for me. I am in a constantly evolving process with failure. When does failure become a success? Are there any true failures or is it just an endless process?
How Creativity Can Transform Education
If you’ve spent any time in creative circles, you’ll know that while education has the potential to transform, we’ve been wielding this so-called "weapon" like a blunt instrument for far too long.
To Live a Creative Life
No matter where we find ourselves on the spectrum of human experience, creativity can play a vital role in survival, healing, and hope.