66% More Shareable, 15% More Memorable, 33% More Entertaining: What The Research Says About Whiteboard Animation And Us

66% More Shareable, 15% More Memorable, 33% More Entertaining: What The Research Says About Whiteboard Animation And Us

Audiences rated whiteboard animation 33% more entertaining, 15% more memorable and 66% more likely to be shared. This research helped explain the amazing reaction to the RSA Animates and showcased the potential of whiteboard animation.

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Sharing Complex Ideas - Live Action Videos vs Whiteboard Animation

Sharing Complex Ideas - Live Action Videos vs Whiteboard Animation

A great way to share, inform and excite others about your idea is video. But with so many types of explainer video, which do you choose? Two of the most popular video types are live action videos and whiteboard animation.

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Ideas, Animation and Society

Ideas, Animation and Society

This year the RSA have won in the Webby Awards’ animation category for their RSA Shorts series. To celebrate this achievement, we asked the RSA’s Mairi Ryan and Abi Stephenson about the series and sharing ideas more broadly.

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