New Year Resolutions are a scam! Let’s be real.

New Year Resolutions are a scam! Let’s be real.

Ah, New Year’s resolutions. The annual tradition where we collectively trick ourselves into believing we’re only one heroic declaration away from becoming flawless human beings. This year, this will be the year we shed those bad habits like a moulting snake. Right? Wrong! 

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Capturing Complexity Through Conversation: My Interview with Dan Ariely

Capturing Complexity Through Conversation: My Interview with Dan Ariely

If you could pin down the essence of truth, could you draw it? That’s the question that lingered in my mind after speaking with Dan Ariely for my RSA Animate documentary—a project allowing me to reconnect with some of the most compelling thinkers of our time.

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Anthropomorphism: Why Do We Give Feelings To Machines?

Anthropomorphism: Why Do We Give Feelings To Machines?

Why do we see faces in clouds, cars with expressions, or even attribute human emotions to our household appliances (admit it, your Henry Hoover has feelings)? The answer lies in the ancient concept of anthropomorphism—a principle as old as humanity itself, born from our inherent need to understand and relate to the world around us by projecting our own characteristics onto it.

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Hick's Law: The Overwhelming Choice of Dilemma

Hick's Law: The Overwhelming Choice of Dilemma

Picture this: You walk into a diner with a menu the size of a small novel. You’re hungry, but now you’re stuck—overwhelmed by choice, paralysed by indecision. Welcome to Hick’s Law in action, a psychological principle that’s been quietly dictating human behaviour since the 1950s...

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