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We Are Cognitive
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Ideas, Animation and the Creative Process
Visual Storytelling, Visual thinking, Whiteboard Animation, Illustration Concepts Andrew Park 10/07/2020 Visual Storytelling, Visual thinking, Whiteboard Animation, Illustration Concepts Andrew Park 10/07/2020

Ideas, Animation and the Creative Process

The RSA has won a Webby Award for their RSA Shorts series, which has been running since 2012. We asked Animator and co-founder of Superdoodle Katy Ross about the experience of creating RSA Shorts.

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A little trick that helps humanise our animations
Illustration Concepts, Whiteboard Animation, Educational Animations Andrew Park 08/03/2018 Illustration Concepts, Whiteboard Animation, Educational Animations Andrew Park 08/03/2018

A little trick that helps humanise our animations

Easing is a technique that allows us to humanise the animation and enable viewers to follow narration more smoothly - here we show you the effect works and why our animations are so successful.

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Industry Awards and Measurable Results

3 Minutes

Film length that secured a major tenant

1 Floor

HSBC pre-let before completion

2023

Indigo Design Award Gold Medal Winner

£Millions

In pre-let value generated

Learn more

Never seen anything like this in the industry. It gained much positive traction, laying the groundwork for further brand storytelling to follow.

Socrates, Commisioning Agency

How We Transform Property Marketing

Our proven methodology for cutting through the noise

Story Audit

We analyse you current materials to identify where you’re shouting instead of storytelling

Experience Design

We craft the emotional journey prospects will take when imagining their future in your space

Story Creation

We bring your story to life through hand-crafted animation that feels human, not corporate

Tenant Attraction

Your prospects don't just see your building they imagine calling it home

Hand-Crafted Storytelling, not templated solutions

Why Experienced-Based Marketing Works

  • Faster decision-making

  • (emotion beats analysis)

  • Premium pricing justification

  • (feelings command higher rents)

  • Stronger tenant attraction

  • (they can picture themselves there)

  • Viral shareability

  • (people forward feelings, not facts)

Thank you!

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