Create Explainer Videos that combine substance, style and engagement
Whether it’s a landing page, a video for YouTube or a social media post, there is no denying the effectiveness of a good explainer video when you want to bring your product or idea to life and to a wide audience. Not all explainer videos were created equal, however. Compared with a ‘talking head’ video, whiteboard animation has been found to be more entertaining, more engaging, more shareable and resulted in higher information retention!
We created this animation to explain eBay’s part in the circular economy.
Why choose a whiteboard animation as your explainer video?
Firstly, whiteboard animations take explaining to the next level their potential is highlighted in the success of our early work, the RSA Animates. Whiteboard animations combine carefully considered scripts, custom made illustrations, engaging animation and bespoke characters. Completed by onscreen text and a voiceover, whiteboard animation allows you to make your explainer video tailored exactly to your subject and audience.
But they can include even more than this! Our creative team can reflect your personality, purpose and branding throughout the animation to ensure viewers don’t just learn about your subject, they can understand who you are.
Most importantly, whiteboard animations make great explainer videos because there is no limit to what they can explain. If it can be imagined, it can be drawn. Whiteboard animation can tackle the most complex and abstract, and make the driest topic engaging and entertaining.
Whiteboard animation is the style we pioneered and is our passion. We’d love to hear about your project and what you have in mind! Book a discovery call today.
Examples of our Explainer Videos
A wave of new technologies is crashing around us. This wave will bring advancements at a rate never before seen and help us achieve crucial goals such as advancements in clean energy. It could also empower bad actors, however, creating new tools for disruption and interference.
Weight-based stigma is pervasive and impacts people in every aspect of their lives. We worked with Kings College London to draw attention to this important issue.
PSW has designed a process to help clients avoid complications and get the living space they’ve dreamed of. We helped PSW share their innovative process in this explainer video.
CIRAD are passionate about making agricultural research increasingly collaborative, with long-term impacts. Together, we created this whiteboard animation to explain the role of the ImpresS approach in making CIRAD’s mission a reality.
Matthew Taylor has used his final lecture as CEO of the RSA to look at the social forces that shape our society and the relationship between different social sciences.
Most funding agencies consider research impacts an important factor. Communicating impact is a skill in its own right and University College Dublin have created the Impact Toolkit to provide valuable guidance on explaining impact.
We worked with the the London School of Hygiene and Tropical Medicine, creating a whiteboard animation to raise awareness about TXA and the success of the CRASH trials.
Cynthia Hall and the Karyn Purvis Institute came to us to create a whiteboard animation highlighting the critical issue of human trafficking and the situations that can lead to someone becoming trafficked.
The Anna Freud National Centre for Children and Families have put together a free 5 step framework. Simple and evidence based, the framework was created for schools to use in supporting young people with their mental health.
The Berkhamsted Schools Group develop remarkable people, helping their pupils to not only earn a living but also to live lives worth living. We worked with the Berkhamsted to bring their educational vision to the screen in this whiteboard animation.
Studying science gives us amazing transferable skills and knowledge that we can take to every career. we worked with The Royal Society to create this animation highlighting the importance and benefits of studying science.
Our current gambling regulations are not fit for purpose, more suited to analogue rather than digital gambling.
Journalist and author of The Uninhabitable Earth unpacks the reality and consequences of climate change in the latest RSA Minimate.
EQ-5D has been used for over 30 years in clinical trials, population studies and real-world settings, informing important decisions by healthcare authorities and providers.
Issoria empower change management offices to be agile, adaptive and fast moving. They do this through services like Elevate.
The gap between the super-rich and the rest of us is growing. The Fight Inequality Alliance and Human Act asked us to create an animated explainer video to draw attention to this and the growing inequality crisis during the World Economic Forum 2020.
Everyone has mental health, and our level of health can change. In the school setting no one is better placed to notice when these changes happen than staff!
In today’s world an address acts as a de facto form of identity and underpins everything from applying for a job to opening a bank account. The lack of an address can be a huge barrier to people experiencing homelessness receiving support and help.
Responding to research by the OECD on the negative activities that surround high value minerals, the European Commission have created legislation, putting in place due diligence requirements.
What if we’re all to a lesser or greater extent subject to modern slavery? A problem that affects many people across the world.
Conceived in the 1960s, the Asian Development Bank are a financial institution who foster economic growth and cooperation. They came to us to create a whiteboard animation sharing the vision behind their new project with their staff.
Quantum Discoveries combine the art of geological interpretation with a data driven approach. They came to us to create a whiteboard animation telling the story of their Discovery Platform.
The World Handicap System brings together the strengths of the six current systems around the world into one system for all. We created a series of films to help win-over the global golfing community to this critical change in golf.
The Gambling Commission asked us to create a whiteboard animation explaining to staff working in the gambling sector the new ‘customer interaction’ framework and how to apply it.
The Cares Family came to us to create a whiteboard animation encapsulating their community ethos and their activities connecting young and old.
We worked with the Anna Freud National Centre for Children and Families to create a whiteboard animation that introduces the CASCADE framework to mental health and education professionals.
We worked with the Karyn Purvis Institute and Cynthia Hall to produce this whiteboard animation on the IDEAL® Response - guidance on responding to the behaviour of children from hard places.
Harvard University Professor of Political Philosophy Michael Sandel examines the reality and consequences of our meritocracies in this RSA Minimate.
Working with Hill Holliday and Janssen Pharmaceuticals we had to bring the serious and detailed subjects of CAD and PAD to life through whiteboard animation.