
Why Is Your Explainer Video Not Working?
Explainer videos have continued to increase in popularity for marketers and viewers alike. 93% of marketers said video is an important part of their strategy, but sometimes our videos just don't thrive like we hoped.

What Are The Qualities Of A Good Explainer Video?
A good explainer video will engage a viewer, inform them and connect with them while a bad one will leave people unmoved and indifferent. And then there are the great explainer videos!

2020: A year to remember, or maybe, to forget
It’s probably fair to say that not many people could have predicted the way 2020 has turned out if you’d asked them this time last year. It’s been a challenging year (to say the least), and we are truly honoured that in this climate of uncertainty, so many organizations have come to us with such great stories to supercharge!

Why should you use visuals in your comms? Here are 5 reasons
We have found five stats, and importantly, wrangled that all important citation that highlight the value of visuals when connecting with key audiences.

Neil Patel - The Future of SEO: 7 top tips for 2020
We attended Neil’ virtual summit on the 22nd October, it was a fascinating and in-depth look at SEO! We took lots of notes and have captured 7 key points here! Sadly there is no Holy Grail.

Introducing Pure Scribe: Brilliantly simple Whiteboard Animations
Our new Pure Scribe product has a punchy and direct style. From its short 60-90 second length to the simple but high-impact motion graphics options, this product is beautifully simple.

10 reasons audiences love Digital Scribing
Whether we’re planning a meeting or an event, thinking about it from the perspective of attendees is critical in making it successful.

Digital Scribing: The Virtual Meetings and Events Engagement Tool
Is digital scribing right for you? It is very effective when applied in situations such as client meetings, virtual conferences and webinars, managing remote workers and coordinating collaboration in a remote world.

How does Digital Scribing work?
Digital scribing leverages the virtual meeting format fully and creates something powerful and lasting.

7 reasons to use Digital Scribing in your next meeting or event
Digital scribing is fantastic addition to your event. In the moment it adds depth, engagement and understanding while allowing your event or meeting to have a life after the live event.

Ideas, Animation and Society
This year the RSA have won in the Webby Awards’ animation category for their RSA Shorts series. To celebrate this achievement, we asked the RSA’s Mairi Ryan and Abi Stephenson about the series and sharing ideas more broadly.
Ideas, Animation and the Creative Process
The RSA has won a Webby Award for their RSA Shorts series, which has been running since 2012. We asked Animator and co-founder of Superdoodle Katy Ross about the experience of creating RSA Shorts.

The RSA Shorts Series wins at the Webbys!
Recently we heard the excellent news that RSA have won a Webby Award, described by the New York Times as as ‘the Internet’s highest honor’.

Digital Scribing: What is it? How does it work? What are the benefits?
Apps like Zoom offer a great alternative to meetings, but they don’t do a lot to re-capture the experience and energy of face-to-face events.

Explaining coronavirus through infographics and visual thinking
Coronavirus has had an impact on every aspect of our lives, in a way unprecedented in modern memory. It’s a complex topic, subjected to frequent change and misinformation.

Whiteboard Animations by Cognitive, Staff Favourites Part 1
It’s hard to work on so many whiteboard animations and not develop a few personal favourites. We put some of our team on the spot to get theirs.

260 Years of History in 11 Metres
Condensing more than 260 years of history into one mural is no mean feat. In this post Cognitive founder and mural artist Andrew Park talks about the experience of creating it and the events he and RSA Historian Anton Howes have held.

Go viral and boost engagement with Whiteboard Animation
We have had the honour of working with Cynthia Hall and the Karyn Purvis Institute of Child Development on four whiteboard animations. This blog looks back at these films and what went into them.

Sketchnote Diaries: Visual Thinking Superchargers
To keep our team at the height of their visual thinking and storytelling abilities, we asked them to keep sketchnote diaries. These are an amazing way to practice the highly crafted elements that go into our whiteboard animations.

What is Whiteboard Animation? The 9 techniques that make it work
Whiteboard animation is able to create powerful, engaging, memorable and bespoke films. This blog post looks at the nine techniques that allow whiteboard animation to work so well.