
Short vs Long Videos: What Is The Best Length?
The best explainer video length for your project is always a unique consideration that combines what you want to say, who you want to say it to and where you want to say it.

How To Write A Great Explainer Video Script
Creating a strong script is vital to the success of explainer videos. As much as the visuals and onscreen elements of an explainer video, the script should be a carefully considered work of art in itself.

7 Ways Animated Explainer Videos Can Help Your B2B Business
One tool that should be on every B2B marketer’s list is animated explainer videos. Animated explainer videos are the perfect way to land your messages in the right way, with the right people.

What Type Of Animation Is Whiteboard Animation?
Animation has a massive range of styles and uses, ranging from blockbuster movies to niche comedy skits on YouTube. So, what type of animation is whiteboard animation?

How To Use Whiteboard Explainer Videos In The Buyer Journey
Not only are videos a great way to engage viewers and make information understandable and memorable, they are also very popular. Daily, people watch more than a billion hours of video on YouTube.

12 Ways To Use Explainer Videos In Business
How many uses are there for explainer videos? In this post we’ll look at twelve, but there a lot. In the business world alone, you can design the perfect explainer video to tackle almost any challenge or fill any niche.

9 Animated Product And Service Videos That Get It Right
Explainer video examples have a lot to teach us as we approach our product or service animated videos. We’ve identified nine videos that do certain parts of the explainer video and visual storytelling process well.

How To Convert Old Content Into A Whiteboard Video
Even when it’s feeling a little tired, a few tweaks to the appearance or delivery of old content can bring it back to its full glory and make it relevant to a whole new audience. Whiteboard videos are a great way to convert old content.

How To Create Connection And Empathy Through Whiteboard Animation
Building connection and empathy is a must for any organisation reaching out to their audience, and as this article shows, it’s something whiteboard animation is very well placed to help with.

7 Ways Whiteboard Animation Can Communicate The Why Of Your Business
Sometimes, it’s not what you’re doing but why you’re doing it. Having your ‘why’ is one thing, but often communicating the ‘why’ can be almost as essential. Whiteboard animation is an ideal way to do this.

7 Ways To Use Whiteboard Animation Videos In Your Marketing
Whiteboard animation can help your marketing beat confusion and distractions by packaging ideas and messages in visuals and storytelling designed just for your message, audience and need.

Finding The Perfect Visual Metaphor For Your Business
Visual metaphors give businesses the power to create adverts and communications that engage audiences, explain ideas fully and leave a lasting impression. This blog post explains more about visual metaphors and how to create them.

How To Express Your Voice Through Whiteboard Videos
Carefully considered and crafted, it’s important to express your business voice in a way that does it justice and captures it fully. This is where whiteboard videos can help.

How Can Storytelling Empower Your Business?
Business storytelling transforms information into something our brains are ready and waiting to soak up. It brings organisations to audiences in an impactful way while lending a new lease of life to important areas.

What Are The Key Components Of Visual Storytelling?
Visual storytelling is a powerful tool, but it requires some key components. This blog looks into these and the way visual storytelling can help you transform your message into rich and engaging visuals.

Whiteboard Animation for Education: How It’s Used and Why It’s Effective
Whether you found remote learning to be a dream or a disaster, some aspects of it could be here to stay. One of these aspects is whiteboard animations in education. It’s something that has been explaining ideas since the early 2000s and could be the extra teaching assistant you’ve been looking for.

Why Is Your Explainer Video Not Working?
Explainer videos have continued to increase in popularity for marketers and viewers alike. 93% of marketers said video is an important part of their strategy, but sometimes our videos just don't thrive like we hoped.

What Are The Qualities Of A Good Explainer Video?
A good explainer video will engage a viewer, inform them and connect with them while a bad one will leave people unmoved and indifferent. And then there are the great explainer videos!

Why should you use visuals in your comms? Here are 5 reasons
We have found five stats, and importantly, wrangled that all important citation that highlight the value of visuals when connecting with key audiences.

4 Ways to communicate your brand in your Whiteboard Explainer Film
Your brand identity is important and representing it properly in your whiteboard animations and explainer films is essential. This blog has four tips on how you can include and reinforce your brand in your films.