Even the best marketing can start to lose its relevance and feel a little tired. But just like rearranging the furniture in your room can make it feel fresh, it doesn’t take much to bring your whiteboard explainer videos back up to date! Once updated, your explainer video is ready again to take your message far and wide.
This is known as reversioning, and in this blog, we’ll look at the reversioning process and reasons you might want to reversion your video.
What is whiteboard explainer video reversioning?
A lot of work goes into creating a whiteboard explainer video, and we want it to serve you well for years to come. Of course, things change, and your explainer video can start to look a little out of date. This is where whiteboard explainer video reversioning comes in.
When you reversion a video, you change elements of it to keep it relevant. Whether it’s an update to the logos you’ve used, the colour palette, the characters, or any other aspect you think needs to be revisited - reversioning keeps your video feeling fresh and delivering your message at its best.
If you know ahead of creating your whiteboard animation that reversioning is something you’d like to do, the creative team you are working with can design your video to make that future reversioning easier.
How do you update your explainer video?
From the first creative meeting for your explainer animation, to any future reversions, we’re always here to help. You can start the reversioning process at any time by sending us a message or enquiry. When you do start the process, these are the steps we’ll go through.
Step 1 - The Creative Meeting
This is your chance to tell us about the changes you want made and anything else we need to know. Just as in the original creative meeting, our creative team will ask you plenty of questions as they work out how to make your new vision a reality.
Step 2 - An updated Storymap
With this information in hand, we’ll go away and update the original storymap with the changes you’d like, ready for you to feed back on.
Step 3 - Illustration and Animation
Once you’re happy, our illustrators will turn these bluelines into full and complete illustrations. Your whiteboard explainer animation will be then re-animated.
Step 4 - Delivery
Then we get to do our favourite part of the process and deliver your updated video back to you, ready to engage more viewers and share your message far and wide!
Reasons to reversion your video
When it comes to reversioning an explainer video, it isn’t just about updating old content. You can also enhance brand new videos to increase their impact even further. Smaller visual details are often the easiest to change. Scripts and major visual storytelling features have a big impact on the narrative of your video, and updating these can make the reversioning process an expensive one.
Breathing new life into old videos
Updating client references - client references, like logos, can add weight to your message. Reversioning lets you keep your client references relevant and up to date as clients and their logos change over time
Brand guideline changes - a rebrand every now and again is no bad thing, but this doesn’t mean all the hard work that went into your whiteboard explainer video is wasted. By replacing elements like colours, fonts, and even voiceover artists, you can keep your video feeling on brand.
Music and sound effects - giving your video a lift by adding music and sound effects can help you hold a viewer's attention and make your message more memorable. These can be added to your explainer video by your whiteboard animation studio.
Making your video the best it can be
Translations - why limit your video to one language? Creating versions with voiceovers in other languages is a simple way to make your message global.
Creating regional versions - another way to engage audiences across the world is to create regional versions of your explainer animation. This can be taken into consideration by your creative team and built into your video from the beginning. By changing characters, voiceovers and onscreen text, you can give your message everything it needs to engage people in every region.
Different formats - if you plan to use your video on different platforms, chances are they will need different formats. By tailoring your video to the places your audience spend their time, or creating portrait and landscape versions, you make your whiteboard explainer video ready for every usage.
Reversioning popular content into whiteboard explainer videos
There is one other kind of reversioning that can save time and money, and is often be overlooked - using other content as the basis for your video! If you have a blog post, podcast, social thread or infographic that always performs well, it could be the perfect starting point for a whiteboard explainer video.
Content like this has a proven track record and gives ready made features as a starting point for your explainer video. By reversioning your popular content into an explainer video, you can harness the popularity of video and take it’s message even further!There is one other kind of reversioning that can save time and money which is often overlooked - using other content as the basis for your video! If you have a blog post, podcast or infographic that always performs well, it could be the perfect starting point for a whiteboard explainer video.
Content like this has a proven track record and provides ready-made features as a starting point for your explainer video. By reversioning your popular content into a video, you can harness the popularity of video and take your content’s messages even further! We’ve written more about turning content into videos here.
Just because things have changed for you or your organisation, it doesn’t mean your whiteboard explainer video has to be retired. By reversioning it, you can give your explainer video everything it needs to keep telling your story. You don’t even need to wait for a video to be ‘old’ to think about reversioning. Creating different versions can make new videos even more effective at sharing your message. And of course, don’t forget about popular content you already have that could be taken to the next level if it’s reversioned into a whiteboard explainer video!
If you have any questions about reversioning, we’re always here. Book a free creative consultation or contact us today!
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