Complex Ideas, Crystal-Clear
Scale your impact, win buy‑in, light up teams and drive “yes” decisions with Cognitive’s pioneering whiteboard animations and explainer videos, crafted by humans, grounded in learning science, and delivered with irresistible charm.
Used by Coca-Cola, BBC, Ebay, IKEA & 1 000+ teams craving clarity
Are These Your Challenges?
We’ve helped hundreds of leaders overcome these common obstacles.
L&D/ HR Director
Core business goal:
Upskill workforce & drive behaviour change
Pain points:
• Dry compliance or safety content isn’t retained
• Global workforce → localisation headaches
• Need measurable engagement
“We spent a fortune on e-learning that no one finishes.”
Strategy Officer
Core business goal:
Align teams behind new strategy
Pain points:
• Resistance to change, information overload
• Decks & PDFs go unread
• Need quick wins to prove progress
“If they don’t see the vision,
they won’t act.”
Head of Comms/PR
Core business goal:
Shape perception, manage reputation
Pain points:
• Senior leaders demand clarity, fast
• Industry jargon confuses audiences
• No single visual language across channels
"Stakeholders don't 'get it' until they see it."
Academic Researcher
Core business goal:
Distillarge amounts of complex research and data
Pain points:
• Complexity and information overload
• Limited time or skill to visualise findings
• Struggle to engage non-specialist audiences
“I need to make my research accessible without dumbing it down.”
CMO/VP Marketing
Core business goal:
Nail a memorable brand story and hit lead targets
Pain points:
• Complex value prop is hard to explain
• Internal creative team is at capacity
• Fighting "banner blindness" & video skip-rates
"I can't afford another forgettable campaign."
Thought Leader
Core business goal:
Build a compelling narrative around original ideas
Pain points:
• Ideas are hard to visualise or explain clearly
• Oversaturation of content in their space
• Hard to stand out or gain traction without support
“I know what I want to say, I just need people to feel it.”
How Do We Do This
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Our signature style — a hand-drawn journey that makes even the most complex ideas easy to follow. Whiteboard animations are perfect for internal comms, training, or explaining big concepts to broad audiences.
They’re engaging, memorable, and designed to stick. -
Not all explainers look the same — and they shouldn’t. We tailor the animation style to fit your message, audience, and brand — from slick motion graphics to hand-drawn charm.
But every explainer we make shares one thing: the supercharged clarity of our signature visual thinking. Because if people don’t understand it, they won’t act on it. -
Real-time visual capture of live events, workshops, or talks. Scribing makes ideas visible as they’re spoken — creating shared understanding, energy, and alignment in the room.
From Post-its to polished visuals, we turn conversation into clarity.Read more about Live Scribing here
Our visual thinking spans many forms, from animations to publications.
For a deeper look at what we can offer your business, see our products.
WHY IT WORKS
Harnessing the Science of Engagement
We first used our infographic, whiteboard style, to create the RSA Animates series. Today, it’s had over 100 million views! We were blown away by the audience’s reaction to the series and to understand it, we worked with author and academic Professor Richard Wiseman.
Together, we compared the impact of a “talking head” video and a whiteboard animation that used the same voiceover.
The results were clear!
They showed that audiences thought the animations were:
We’ve compiled the results of the study in our FREE eBook, click the link below to download and discover the science of whiteboard animation for yourself!
Our Case Studies
How we’ve helped organisations transform their complex ideas into clarity
The RSA
The Challenge
Talking Head Videos - Traditional Format with Limited Engagement
Our Solution
Invented Whiteboard Animation – transformed talking head into instant engagement
The Result
• Built a globally recognised brand • Awareness • More RSA Fellows
• Invented a new communication medium – copied worldwide • 100 Million Views and counting! • Changed people’s lives
BBC
The Challenge
Finding new audiences for legacy content
Our Solution
Made animations for BBC Radio 4’s website – revitalising Desert Island Discs, Shipping Forecast, Etc
The Result
• Helped BBC switch on younger audiences to their content • Millions of views
Chegg
The Challenge
To deliver degree level science topics online to a global education platform
Our Solution
Designed and built a cursory series of education films for Chegg .
We pitched a solution and built, illustrated and animated over 200
4-6 minute videos
The Result
• Over 1.4 million views within the year • Chegg had over 100,000 new subscribers to their platform
TED
The Challenge
Making Education Engaging and Fun and Free
Our Solution
Helped conceive the TED Ed Series – We were the inaugural animators
which set the template for all future videos
The Result
• Built a globally recognised platform • Inspiring educators and animators to collaborate • 1800+ animations • Millions of views • Millions of children having access to education and knowledge
Stephen Hawking
The Challenge
Heavy, Dense content delivered by challenging audio on the radio
Our Solution
Whiteboard animation to illustrate and illuminate black hole theory for BBC website which helped audiences understand complex science
in an engaging way
The Result
• Millions of views • Led to a small book being published and a commission by The Hawking Foundation to animate Professor Hawking’s final theory.
The Elders
The Challenge
Making challenging content accessible to a younger audience
Our Solution
Marking the 80th anniversary of the atomic bombing of Nagasake and Hiroshima we made an explainer that unpacked the complexities of nuclear proliferation and the issues associate with it.
The Result
• Successfully reached younger demographic and increased awareness of complex global issues
