Constraint: Creativity's Secret Weapon
Ever heard of the phrase, ‘necessity is the mother of invention’? Turns out, constraint is its often-overlooked sibling—perhaps the unsung hero of creativity.
Signal to Noise: Navigating the Creative Cosmos
In the chaotic symphony of modern life, where every ping and notification competes for our limited attention, the concept of ‘signal to noise’ has never been more relevant. But before it became the buzzword of the digital age, it had its origins in the dry and dusty world of early telecommunications.
Closure: The Unsung Hero of Visual Thinking
It is more than just rounding off; it is a psychological experience where the brain concludes what remains hanging in the balance.
Archetypes: The Blueprints of Our Minds and Why We Should Care
Have you ever wondered why certain stories just hit us in a different way? Chances are, you're in the grasp of something archetypal; those universal, almost sneaky patterns of theme and form that are hardwired into our very being.
Error: The Key To New Pathways And Understanding
When we design, whether that be a piece of graphic design, a software integration or a whiteboard animation, we should strive to minimise errors and make them easy to correct.