At We Are Cognitive, we are use the power of explainer animations to help people share messages the world needs to hear. Messages like that of We Free Women fit this bill perfectly, and we felt honoured to work with We Free Women. We are proud of our team and very grateful to our Project Manager Team Leader Becki Lane-Newman for connecting us with We Free Women Founder Tamzin Outhwaite, making this collaboration possible. This is a blog written by We Free Women that goes into more detail about their mission and the explainer animation we made together.
Life is far from easy for many women across the UK. They face pressures and challenges from which there is often little respite, with women consistently reporting higher levels of burnout than men. In a world recovering from the damage wrought by covid and the added struggles created by the oppressive cost of living, the opportunities for many women to get a break from these and the other factors impacting their life are small.
Seeing all of this, and her own capacity to make a difference, our founder Tamzin Outhwaite created We Free Women. Today We Free Women is run by a dedicated group of volunteers and creates fully funded retreat that provide restorative activities and space to give women room to breathe, reflect and recharge.
Of course, launching a not-for-profit with the bold mission to run fully funded retreats for women takes a village – and since our launch in March 2023, the volunteer co-founders of We Free Women have been blessed to have met so many like minded people, and received so many donations and offers of support from visionary brands and businesses that share our philosophy of paying it forward.
One of these companies is We Are Cognitive, an explainer animation studio who have supported our movement since our inception and who offered us support in the form of an animation that communicated our story, our mission and the numerous ways to get involved.
Last week we received the final product and it is a thing of beauty that moved us all deeply and truly captured our essence. Working with the talented and committed team at Cognitive was a dream - their thorough yet light touch, their process of listening to founder Tamzin Outhwaite share the origin story and the cofounders share how we changed lives on our first retreat - everything was beautifully expressed through animation.
To have such a talented team give their time to our grassroots movement was hugely encouraging and we cannot thank you enough for how they brought We Free Women - and everything we stand for - to life. With the launch of this animation, the work of our incredible team the support of brands and businesses, we are excited for what the future holds and the women we will be able to help.
If you would like to get involved, put forward a woman in your life for one of our retreats or donate to our mission, we would love to hear from you. Visit our website to do all of this and to find out more about We Free Women!
Every explainer animation we create is a collaboration between us and our clients. Guided by each client’s essence, goals and message, we create scripted and visual storytelling that is informative, engaging, memorable and relatable. The result is a carefully crafted and bespoke explainer animation.