Oxford Brookes

OXFORD BROOKES UNIVERSITY

IT Strategy for 2020

Scrapbook

About our partner

With over 150 years of experience, UK based Oxford Brookes University has grown from a small School of Art to a thriving University. Ranked among the world’s best in fifteen separate subject areas, they have a dedication to teaching excellence.

The challenge

Oxford Brookes University asked us to create an explainer film to outline their I.T strategy to students, staff and external audiences. Our challenge was to present this in a relatable and entertaining way. We delivered the key points about their vision and emphasised their human element. Our visual metaphors carried a light-hearted tone which remained informative and we used imagery such as smiling IT staff to form the pillars and principles of their vision. We put an emphasis on personalisation, people fixing problems and real locations. The result is a memorable and informative animation, delivered in an engaging way.

The film

Technology is transforming education. Whilst they can’t predict how, Oxford Brookes University have developed a strategy built on strong foundations and a readiness to innovate. Our film shows how Oxford Brookes University will provide a reliable, multi-device, secure and personal service I.T service.

The context

Find out more about Oxford Brookes at https://www.brookes.ac.uk/about-brookes/strategy/