Drive: The Surprising Truth About What Motivates Us


Drive: The Surprising Truth About What Motivates Us

Cognitive and TED collaboration

About the speaker

Ray Laurence

Daniel Pink is one of the most influential management thinkers in the world. A former speech writer for Vice President Al Gore, he has written 5 best selling books about business, work, and management that have sold over 2 million copies. 

The big issue

What really motivates us to do better? Is it just the promise of greater rewards? In this paradigm-shattering talk, Dan Pink explodes the myth that bigger rewards lead to better work and looks at the real drivers behind innovation and success.

Read the book

Think you know how to motivate people? Think again! In DRIVE: The surprising truth about what motivates us, Dan Pink takes a scientific approach to human motivation with amazing results. He shows how autonomy, mastery and purpose are more important to people than big bundles of cash and looks to the future of motivation in the workplace.

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