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Professor Ray Laurence talks about the ways translating his research into explainer videos with Cognitive has dramatically increased the reach of his work and triggered among people across the world.
Often the very first books we encounter are picture books, our first introduction to the power of rich visual language. While our books change, the power of this language doesn’t. Senior Creative Dan Stirrup reflects on this visual language from picture books to explainer films and whiteboard animation.
Explainer videos are an amazing tool. They allow you to communicate your story powerfully and memorably. This blog post explores when you should use them and which type of explainer video is right for you.