Alcoholics Anonymous

Alcoholics Anonymous 

Alcohol and Me: A Message for Young People

About our partners

Alcoholics Anonymous is a fellowship of men and women who share their experience, strength and hope with each other so that they may solve their common problem and help others to recover from alcoholism. The charity was set up in 1935 and is a trusted organisation that also provides support for young people.

The challenge

We were asked by Alcoholics Anonymous to help them with their messaging to target young people and their relationship with alcohol. They wanted us to make an accessible animated explainer video that would ask the young person some questions to help them decide whether they might have a problem with their own drinking, and help them take a serious look at what drinking might be doing to them.

The film

Our response to the challenge was to create a short whiteboard animation. The film directly asks the audience to question their relationship to alcohol and illustrates alcohol abuse via three distinct characters. By creating an animated explainer video we were able to get across the message in a non-judgemental and approachable way that children and young people can relate to, without being scared off. We use three character driven scenarios that draw the viewer in, and help them empathise with the characters in the animation and hopefully allow them to get help from Alcoholics Anonymous if they need it.

Project scrapbook