American Society of Nephrology
The Nephrologists Transforming Dialysis Safety
For over 50 years the American Society of Nephrology has been bringing together Nephrologists in the fight to prevent, treat and cure kidney diseases! We created this film to showcase the power and potential within every Nephrologist and to celebrate the inspirational figures within Nephrology!
The scrapbook
The challenge
To bring the vision of the American Society of Nephrology to life we needed to create a film which spoke strongly to nephrology professionals. Using a motivational script and engaging visual language, our film had to evoke memories and inspire passion.
The film
This inspirational film highlighted the mentors who have supported nephrologists and encouraged nephrologists to aim higher through good leadership.
Our film did this by using a combination of powerful scripting and storytelling, alongside an uplifting voiceover and music. Charming illustrations and engaging animation completed our approach to this explainer video. Together these elements made a whiteboard explainer video that was able to strike a chord and connect with the experiences of nephrologists while also painting a positive picture of the future.
Effective use of visual language was key; the tubes of a dialysis machine allowed us to map the USA and show the scale of the organisation while daily scenes captured in panels allowed us to present moments every nephrologist could identify with. This was taken to a new level through visual metaphors such as four hands representing different demands pulling at a nephrologist, indicating the pressures they experience. Through all of these aspects, our explainer video was able to encapsulate what it is to be a nephrologist and show what was possible.
About the client
Since 1966, the American Society of Nephrology has grown from a membership of just 18 to 16,000. Today they represent 122 countries and support nephrologists on a global scale to prevent, treat and cure kidney diseases.
The context
To find out more about the work of the American Society of Nephrology, visit their website here.
