FAQs

Who is Cognitive?

We are a storytelling and animation studio located five minutes from the sea in Folkestone, Kent, on the English coast. Our mission is to help people to discover and learn new stuff with the help of storytelling, drawing and animation.

Why Cognitive?

"Cognitive" is a term that describes the process people use for remembering, reasoning, understanding, and using judgment; the ability to think and make sense out of what is seen, heard, felt, and experienced, in order to solve problems. Our work brings content to life and can turn even the most head-scratchingly complex material into something cogent, memorable and fun.

What services do you offer?

We create animated films that help people make sense of content that is sometimes challenging and difficult to grasp.

We enjoy helping to explain this complex information in simple and engaging ways.

Although we are best known for our hand drawn explainer videos for the RSA Animates series, we work in other styles too.

We work with global clients from the private, public, charity and community sectors and the work we take on aligns with our values. We are looking to promote great ideas that aid progressive social change and often work within the education and charity arenas.

But yes, we do take on commercial work too.

Please visit the Our Process and Our Products & Services sections of this website for further details of our full range of services.

What is the RSA Animate series and what are ‘animates’ anyway?

We have partnered with the RSA (the Royal Society for the Encouragement of Arts, Manufactures and Commerce) to deliver a series of short films that explain and illustrate their work. The RSA Animate Series is part of their mission to encourage public discourse and critical debate by providing platforms for leading experts to share new ideas on contemporary issues.

These videos utilise our most popular technique - a filmed drawing process that is edited in time with a spoken audio track - and are known as ‘Animates’ - the term used later in the industry is 'Explainer videos'.

The term was coined by the RSA for their Animate Series and has stuck. Although technically not traditional animation we still like to think we are giving life or spirit to the content.

You can find out more about our partnership with the RSA and how the Animate series developed on the Our Work page.

The RSA is an organisation that has been going since the Age of Enlightenment and is doing really good stuff. To find out more, please visit their website: www.theRSA.org

How do we tell you what we need?

If you have a project in mind, don’t be shy. Click through to our Contact page and fill in the enquiry form with all the information we need and then we can give you a call to get the ball rolling.

We will call or email you with any questions and then send you an information pack explaining exactly how we work. We are more than hapy to meet with you and your colleagues at any stage.

Do you guys write the script or help with the audio at all?

Yes. We can provide experienced scriptwriters who work with you to understand your message and audiences and then write the script that will form the basis for your video.

When the script is agreed we can source voiceover talent to suit the style you want, as well as providing the recording studio and directing the recording session.

What if I want a film in a language other than English?

Pas de problème! Although most of our work is in English, we have produced films in many other languages. We can work in any language and also provide translation services.

How much do you cost?

Sorry, but there isn’t a simple answer to this. We like to find out about our clients and their projects so we can offer a bespoke service that responds to their needs.

The price of a project will depend on a number of factors including:

  • The length and style of the film
  • Your technical specification
  • The complexity of the animation
  • The illustrator who works on your project
  • How your film will be used

For further information about the range of products that we offer you can read more here. But, if you would like a more detailed estimate for your project, please complete the enquiry form on our Contact page.

How soon can I get a video?

We are a small and very busy team and schedule in work as far ahead as possible.

To create memorable films, we need time for thinking and research so from your initial enquiry to final delivery could take anything from a few weeks to a few months.

Of course, this time depends on your needs, the complexity of your project and our availability.

But please be assured that we always try and fit around your needs so if you do have a tight deadline then do not hesitate to call us on +44(0)1303 253 693and we will see what we can do!

or, do complete the Project Request form.

Then, if we think we can help tell your story, we will get in touch with a proposed schedule.

Please be aware that we cannot commit to any deadlines until a contract is in place.

Can I come and meet with you?

Yes. We like to spend time understanding our clients' needs and helping them to understand the animation process, to make sure that we come up with the solution that is best suited to the client.

If you want to come to us, our studios are less than an hour from central London by train and easily accessible from the major airports. Or we can come to meet you. We are also happy to arrange conference and Skype calls.

Can I come and work with you?

Yes — if we have a position available. You’ll find all our available positions advertised on our Jobs page. But please remember, we are very busy making new films, so we don't always have time to respond to speculative applications.

Can I come to cognitive for work experience or an internship?

As you can imagine, we get a lot of requests from people who want to come to Cognitive for work experience or placements. We advertise for all our positions on our website as they arise.

What is Andrew Park's background?

Andrew Park, our founder and director is an artist, illustrator and graphic facilitator. He worked with large corporations at high profile conferences and events, helping to transform information into pictures for over 15 years. As the mind (and hand) behind the popular RSA Animate videos, Andrew applies tools from theatre, comedy, and conversation to break down complex ideas and present them in an an easy-to understand manner for TED and other global projects

Can I re-post a film or use still images?

That really does depend on the film or images in question. Legal requirements and restrictions differ from film to film, so we need to look at each request individually before giving permission. Check out our YouTube or Vimeo Channel for publicly viewable projects.