Sketchbook diaries: Visual Thinking Superchargers

Sketchbook diaries: Visual Thinking Superchargers

To keep our team at the height of their visual thinking and storytelling abilities, we asked them to keep sketchbook diaries. These are an amazing way to practice the highly crafted elements that go into our whiteboard animations.

What is Whiteboard Animation? The 9 Techniques That Make It Work

What is Whiteboard Animation? The 9 Techniques That Make It Work

Whiteboard animation is able to create powerful, engaging, memorable and bespoke films. This blog post looks at the nine techniques that allow whiteboard animation to work so well.

Why Whiteboard Animation Works So Well

Why Whiteboard Animation Works So Well

Senior Creative Kayle McLeish talks about what makes Whiteboard Animation such an effective tool for creatives that make explainer films, comparing it to a Swiss Army Knife.

Supercharge Your Social Media With Cognitive

Supercharge Your Social Media With Cognitive

Whiteboard Animations and illustrations can take your social media engagement to the next level. Read our post to find out why, and how our illustrations helped Project Everyone super-charge their story!

The Five Ways To Make Your Whiteboard Animation Stand Out

The Five Ways To Make Your Whiteboard Animation Stand Out

What is the difference between just another Whiteboard Animation and one that goes above and beyond, and really speaks to you? At Cognitive we think there are five things that make the difference, and we put them into each of our Whiteboard Animations to make them the best they can be.

Why Whiteboard animations make great explainer videos

Why Whiteboard animations make great explainer videos

At Cognitive, we are passionate about visual storytelling and helping our clients tell more engaging stories. We pioneered whiteboard animation and still lead the way in setting the highest standards in visual storytelling. Read the blog to find why we think whiteboard animation is so effective.

Professor Ray Laurence: Animation, History and University Research

Professor Ray Laurence: Animation, History and University Research

Professor Ray Laurence talks about the ways translating his research into explainer videos with Cognitive has dramatically increased the reach of his work and triggered debate among people across the world.

The Power of Visual Language

The Power of Visual Language

Often the very first books we encounter are picture books, our first introduction to the power of rich visual language. While our books change, the power of this language doesn’t. Senior Creative Dan Stirrup reflects on this visual language from picture books to explainer films and Whiteboard Animation.

Explainer Videos: When to use and what to choose

Explainer Videos: When to use and what to choose

Explainer videos are an amazing tool. They allow you to communicate your story powerfully and memorably. This blog post explores when you should use them and which type of explainer video is right for you.

10 ways to improve the social impact of your Explainer Film

10 ways to improve the social impact of your Explainer Film

You’ve put a lot of work into your explainer video, how do you get the most from it? Here are ten steps to launch your explainer film and get it out to your audience!

Visualising and explaining Prof. Stephen Hawking's Supertranslations theory

Visualising and explaining Prof. Stephen Hawking's Supertranslations theory

Black Holes might not seem to be visually engaging at the outset. Ultimately there’s not a lot to work with when you think of a hole that swallows light so nothing can be seen. But for Cognitive this is exactly the sort of challenge we love. Hear from Andrew Park about how he and the team visually translated Prof Hawking’s final Black Hole theory of Supertranslations.

Talk to the Hand - Andrew Park on RSAnimates

Talk to the Hand - Andrew Park on RSAnimates

Originally published by the RSA in 2015, Andrew Park muses on his creation of the RSAnimates style and the invention of whiteboard animation. ‘When one returns to something there is a tendency to look back over what went before - to assess where you have come from in order to move forward. ‘

Visualising Attachment - Our latest film for Cynthia Hall AND the Karyn Purvis Institute

Visualising Attachment - Our latest film for Cynthia Hall AND the Karyn Purvis Institute

Read about the new whiteboard animation film we made for Cynthia Hall Productions for the Karyn Purvis Institute of Child Development and how we applied our visual thinking to explain attachment theory and the technique of TBRI (Trust Based Relational Intervention)

Illustrating Nature's Stories - Behind the scenes of our latest film for The North American Forest Partnership

Illustrating Nature's Stories - Behind the scenes of our latest film for The North American Forest Partnership

Continuing our series of animated explainer videos for the North American Forest Partnership, we explore ‘Wildfire’; the effects it has on the forest and what can be done by local communities to manage it.

Character Development in Gaming

Character Development in Gaming

Powerful storytelling in games is a key feature for creating a world that players can immerse themselves in. Broaching a variety of difficult subject matters, interactive software has increased it’s suitability and accessibility to a wider audience and it’s fair to say the gaming world has expanded its horizons exponentially, giving it’s creative fantasy world a fundamental core of all-too-real issues.