Stephen Hawking

Why Whiteboard animations make great explainer videos

Why Whiteboard animations make great explainer videos

At Cognitive, we are passionate about visual storytelling and helping our clients tell more engaging stories. We pioneered whiteboard animation and still lead the way in setting the highest standards in visual storytelling. Read the blog to find why we think whiteboard animation is so effective.

Visualising and explaining Prof. Stephen Hawking's Supertranslations theory

Visualising and explaining Prof. Stephen Hawking's Supertranslations theory

Black Holes might not seem to be visually engaging at the outset. Ultimately there’s not a lot to work with when you think of a hole that swallows light so nothing can be seen. But for Cognitive this is exactly the sort of challenge we love. Hear from Andrew Park about how he and the team visually translated Prof Hawking’s final Black Hole theory of Supertranslations.

Capturing the essence of someone..

Capturing the essence of someone..

In a lot of our Cognitive films, we are required to draw a public figure within the animation, whether it be a celebrity or a company employee. In this blog one of our brilliant illustrators takes us through the steps to creating an uncanny portrait. To properly convey a figure, you firstly need to explore their character and what makes them individual. How are they going to portrayed? As wise? As funny? It’s useful to pinpoint this essence as a direction before you begin the portrait.