What is the difference between just another Whiteboard Animation and one that goes above and beyond, and really speaks to you? At Cognitive we think there are five things that make the difference, and we put them into each of our Whiteboard Animations to make them the best they can be.
When working this way it is best to try and keep a balance between the logic of a piece and the stylistic realisation. We want it to be attractive and engaging but we also want it to make sense to the audience. The key for us is to try and build a map of relationships, a connected diagram to visualise the thought processes of the speaker.