Why Whiteboard animations make great explainer videos

Why Whiteboard animations make great explainer videos

At Cognitive, we are passionate about visual storytelling and helping our clients tell more engaging stories. We pioneered whiteboard animation and still lead the way in setting the highest standards in visual storytelling. Read the blog to find why we think whiteboard animation is so effective.

Professor Ray Laurence: Animation, History and University Research

Professor Ray Laurence: Animation, History and University Research

Professor Ray Laurence talks about the ways translating his research into explainer videos with Cognitive has dramatically increased the reach of his work and triggered debate among people across the world.

The Power of Visual Language

The Power of Visual Language

Often the very first books we encounter are picture books, our first introduction to the power of rich visual language. While our books change, the power of this language doesn’t. Senior Creative Dan Stirrup reflects on this visual language from picture books to explainer films and whiteboard animation.

Explainer Videos: When to use and what to choose

Explainer Videos: When to use and what to choose

Explainer videos are an amazing tool. They allow you to communicate your story powerfully and memorably. This blog post explores when you should use them and which type of explainer video is right for you.

10 ways to improve the social impact of your Explainer Film

10 ways to improve the social impact of your Explainer Film

You’ve put a lot of work into your explainer video, how do you get the most from it? Here are ten steps to launch your explainer film and get it out to your audience!

Visualising and explaining Prof. Stephen Hawking's Supertranslations theory

Visualising and explaining Prof. Stephen Hawking's Supertranslations theory

Black Holes might not seem to be visually engaging at the outset. Ultimately there’s not a lot to work with when you think of a hole that swallows light so nothing can be seen. But for Cognitive this is exactly the sort of challenge we love. Hear from Andrew Park about how he and the team visually translated Prof Hawking’s final Black Hole theory of Supertranslations.

Talk to the Hand - Andrew Park on RSAnimates

Talk to the Hand - Andrew Park on RSAnimates

Originally published by the RSA in 2015, Andrew Park muses on his creation of the RSAnimates style and the invention of whiteboard animation. ‘When one returns to something there is a tendency to look back over what went before - to assess where you have come from in order to move forward. ‘

Visualising Attachment - Our latest film for Cynthia Hall for the Karyn Purvis Institute

Visualising Attachment - Our latest film for Cynthia Hall for the Karyn Purvis Institute

Read about the new whiteboard animation film we made for Cynthia Hall Productions for the Karyn Purvis Institute of Child Development and how we applied our visual thinking to explain attachment theory and the technique of TBRI (Trust Based Relational Intervention)

Illustrating Nature's Stories - Behind the scenes of our latest film for The North American Forest Partnership

Illustrating Nature's Stories - Behind the scenes of our latest film for The North American Forest Partnership

Continuing our series of animated explainer videos for the North American Forest Partnership, we explore ‘Wildfire’; the effects it has on the forest and what can be done by local communities to manage it.

Character Development in Gaming

Character Development in Gaming

Powerful storytelling in games is a key feature for creating a world that players can immerse themselves in. Broaching a variety of difficult subject matters, interactive software has increased it’s suitability and accessibility to a wider audience and it’s fair to say the gaming world has expanded its horizons exponentially, giving it’s creative fantasy world a fundamental core of all-too-real issues.

Capturing the essence of someone..

Capturing the essence of someone..

In a lot of our Cognitive films, we are required to draw a public figure within the animation, whether it be a celebrity or a company employee. In this blog one of our brilliant illustrators takes us through the steps to creating an uncanny portrait. To properly convey a figure, you firstly need to explore their character and what makes them individual. How are they going to portrayed? As wise? As funny? It’s useful to pinpoint this essence as a direction before you begin the portrait.