Supercharge Your Social Media With Cognitive

Supercharge Your Social Media With Cognitive

Whiteboard Animations and illustrations can take your social media engagement to the next level. Read our post to find out why, and how our illustrations helped Project Everyone super-charge their story!

The Five Ways To Make Your Whiteboard Animation Stand Out

The Five Ways To Make Your Whiteboard Animation Stand Out

What is the difference between just another Whiteboard Animation and one that goes above and beyond, and really speaks to you? At Cognitive we think there are five things that make the difference, and we put them into each of our Whiteboard Animations to make them the best they can be.

Why Whiteboard Animation Works So Well

Why Whiteboard Animation Works So Well

Senior Creative Kayle McLeish talks about what makes Whiteboard Animation such an effective tool for creatives that make explainer films, comparing it to a Swiss Army Knife.

Explainer Videos: When to use and what to choose

Explainer Videos: When to use and what to choose

Explainer videos are an amazing tool. They allow you to communicate your story powerfully and memorably. This blog post explores when you should use them and which type of explainer video is right for you.

Talk to the Hand - Andrew Park on RSAnimates

Talk to the Hand - Andrew Park on RSAnimates

Originally published by the RSA in 2015, Andrew Park muses on his creation of the RSAnimates style and the invention of whiteboard animation. ‘When one returns to something there is a tendency to look back over what went before - to assess where you have come from in order to move forward. ‘

Visualising Attachment - Our latest film for Cynthia Hall AND the Karyn Purvis Institute

Visualising Attachment - Our latest film for Cynthia Hall AND the Karyn Purvis Institute

Read about the new whiteboard animation film we made for Cynthia Hall Productions for the Karyn Purvis Institute of Child Development and how we applied our visual thinking to explain attachment theory and the technique of TBRI (Trust Based Relational Intervention)

Capturing the essence of someone..

Capturing the essence of someone..

In a lot of our Cognitive films, we are required to draw a public figure within the animation, whether it be a celebrity or a company employee. In this blog one of our brilliant illustrators takes us through the steps to creating an uncanny portrait. To properly convey a figure, you firstly need to explore their character and what makes them individual. How are they going to portrayed? As wise? As funny? It’s useful to pinpoint this essence as a direction before you begin the portrait.