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We stand for a world of ideas


We connect people to bold ideas through creative storytelling and stellar animation.

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We stand for a world of ideas


We connect people to bold ideas through creative storytelling and stellar animation.

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Wile you might be familiar with our signature series RSA Animate, here's a selection of our other work for you to look at.

You also search or browse our archive.

 

We are Cognitive.

What We Do

Who We Are

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We are Cognitive.


Inspiring minds change the world.

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We are Cognitive.


Inspiring minds change the world.

Why is storytelling important? We tell you all you need to know about it: the why, the how, even the science behind it. How have stories evolved over the years, how they help create shared purpose, and how telling a great story can help your brand grab attention.

TED-Ed Series

Scientific Storytelling

This series creates lessons worth sharing, and produces videos that aim to “capture and amplify the voices of the world’s greatest educators”. 

RSA Animates

A Landscape for Ideas

With millions of views and thousands of comments, fans and subscribers, RSA Animates have revolutionised the field of knowledge visualisation. 

Global Partners

Wicked Systems Simplified

To spread important ideas, we work with global clients from the private, public, charity, and community sectors and the projects we take on align with our values.


 
 
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About


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About


Cognitive is an award-winning animation firm. 

Founded in 2004, Cognitive works with corporations, authors, innovators, non-profits and educational institutions worldwide.

However, we are not just animators and illustrators: we are experienced visual storytellers who work with clients to think deeply and to communicate groundbreaking ideas with clarity and wit.  

Our Founder

Andrew Park, our founder and director is an artist, illustrator and graphic facilitator.

He has been working with large corporations at high profile conferences and events, helping to transform information into pictures for over 15 years. 

As the mind (and hand) behind the popular RSA Animate videos, Andrew applies tools from theatre, comedy, and conversation to break down complex ideas and present them in an an easy-to understand manner for TED and other global projects.

I have always drawn. It is a very elemental thing to me. I think in pictures and use them to understand the world. It is logical to me to try and help others using pictures too.
— Andrew Park

RECENT TWEETS


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Getting Started


Believe It or Not

Both TED and RSA simply send us the audio and we send them back an incredible video. Of course, they also trust us to include creativity, intelligence, research, thoughtfulness, the highest quality artwork, and a healthy dose of humor.

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Getting Started


Believe It or Not

Both TED and RSA simply send us the audio and we send them back an incredible video. Of course, they also trust us to include creativity, intelligence, research, thoughtfulness, the highest quality artwork, and a healthy dose of humor.

Each Project is Unique

Consequently, we work with each client team to create the highest quality video that meets their individual goals and budget.

We invite you to review some terms and variables to consider before we discuss your project.

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Audience

Who are you trying to reach?
Think individuals, not demographic (ex. males aged 18-24). Who are you trying to inspire or change? 

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Impact

After viewing this video, how do you want an individual to think, feel or act differently? Safe and familiar don't cut it anymore. Did they ever? 

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Reach

If you are hoping to “go viral” or “make a big splash” then how are you going to stand out? Is this meant for a private group of investors or the world wide interwebs?

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Style

Beyond brand standards and animation styles, how do you want to define your message and illuminate your ideas?

Complexity

Big ideas and compelling stories need to strike a balance between immersive experiences and direct messages. Are you going for glorified PowerPoint or paradigm-shifting presentation?

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Length

A standard TED Talk is 18 minutes. A television advert used to run 30 seconds. Google Video ads are 5 seconds or less. How long do you plan to engage your audience?

Process

Is your team lean and mean, knows what it wants? Are you a cog in the machine of inter-locking sub-committees? Decision making, upfront choices, clear communication, milestones met and promises kept — these keep the production train running on time.

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Trust

Do you, your team, and your proverbial stakeholders trust creative professionals to do a phenomenal job without micromanagement? Or do we need to be prepared for lots of conference calls?

Budget

The big question for everyone.
Costs are driven by all of the questions above. There are plenty of cheap imitators just an internet search away. But you already know that.

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Are you ready to work with Cognitive?